The Assumption University Institutional Repository (AU-IR) is a digital repository which preserves and distributes AU's publications, including papers, scholarly articles, dissertations, theses, project reports, student reports, achievements, news, and activities.

AU-IR promotes long-term collection and preservation of data in the repository. Faculty , staff and students are welcome to deposit and distribute their working papers, research materials, technical reports, and other electronic materials online.

เลือกชุมชนเพื่อเรียกดูกลุ่มข้อมูลภายในชุมชน

  • type-icon

    An interpretation of love in Buddhism 

    Anchalee Piyapanyawong (Bangkok : Assumption University, 2016)
  • type-icon

    On the concept of well-being from the viewpoint of Wang Yang-Ming's moral system 

    I-Ching, Tung (Bangkok : Assumption University, 2016)
  • type-icon
  • Thumbnail
  • Thumbnail

    Factors relating to brand loyalty of a Fitness Health Club franchise Business in Vienna, Austria 

    Krivic, Sarah J.; Loh, Aaron (Assumption University Press, 2016)

    This study focused on brand loyalty for an international, franchised Fitness Health Club in Vienna, Austria. The researcher found six independent variables in order to analyse customers' brand loyalty towards the above mentioned Fitness Health Club. The data was collected through 366 useful questionnaires from the Fitness Health Club and its day-to-day customers and members in Vienna, Austria. The research tested the relationship between brand loyalty and seven variables, which were advertising spending, brand image, brand trust, customer or...
  • View more