Browsing by Author "Chanita Jiratchot"
The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention Luo, Anqi; Roach, Scott; Chanita Jiratchot (Assumption University Press, 2015-12)
The purposes of this study were to explore the relationship between the marketing mix's 7Ps (product, price, place, promotion, physical evidence, participants/people, and process) and customer satisfaction, and then customer satisfaction's relationship to customer repurchase intention for air freight services. Questionnaires were utilized in this study. Data were analyzed using SPSS software to analyze all hypotheses. As a result, hypotheses on product, promotion, physical evidence, participants/people and customer satisfaction were supported, ...
Influences of Destination Image on Thai Students’ Perceived Value and Travel Motivation on the Work and Travel Program Nucharee Supatn; Chanita Jiratchot (2015)
Work and Travel is known as a program that brings students to work abroad during summer session. As the program is operated by the private firms, students' perception and reaction on the program are important in term of the prediction on the sustainability of the business. This research aims to study the relationships between destination image, perceived benefits and perceived monetary and non-monetary cost,which are time, effort, and possible risk, on perceived value and travel motivation. Questionnaire suvery was designed where 351 sets of ...
The role of intrinsic motivation on person-environment fits : a study on generation X and generation Y employees in FMCG and banking industry Chanita Jiratchot (Bangkok : Assumption University, 2013)