Now showing items 1-9 of 9

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    Comparative advantage and competitive strength of Thai canned tuna export in the world market : 1982-1998 

    Thongdee Kijboonchoo; Kunnatee Kalayanakup, jt. auth. (Assumption University)
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    Determinant Factors of Turnover Intention: A case study of Air Conditioning Company in Bangkok, Thailand 

    Chittipa Ngamkroeckjoti; Phattarapon Ounprechavanit; Thongdee Kijboonchoo (2012-12)

    This study aims to help a Thai air conditioning company to understand the turnover intention of employees based on their perception towards the company. Turnover intention revealed the likelihood of leaving the current job by an employee. If turnover rate of skilled professionals was high, the organization might lose the human capital, such as skill, knowledge, and trained human resources to his competitors. Thus, turnover of these individuals incurred both replacement costs and a competitive loss. This research studied factors influencing ...
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    Determinants of the stock market index in Pakistan - a case study of the Karachi Stock Exchange index (KSE 100) from 2000 to 2014 

    Zubair, Farees; Thongdee Kijboonchoo (Assumption University Press, 2017)

    This paper explores the causal links between nine fundamental variables and stock prices in Pakistan’s Karachi Stock Exchange index – KSE 100. It contributes significantly to the study of the stock exchange performance in Pakistan since the findings of prior studies were mostly divergent. Monthly data from January 2000 to April 2014 are used to analyze the impacts of the Industrial Production Index, the money supply, the Pak-US interest rate differential, the real effective exchange rate, the balance of trade, the expected inflation, the government ...
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    Identifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: A case study based on the Student's Point of View 

    John, Jerry; Thongdee Kijboonchoo (2015-11)

    Relationship marketing is a marketing technique aimed at the development of long term customer relationships. This marketing technique is aimed at retaining existing customers rather than to attract newer customers. The main objective of this research study is to determine whether bonding, trust, commitment, communication, competence and conflict handling dimensions of relationship marketing have a significant relationship with customer satisfaction and customer loyalty variables among banking customers. The researcher identified the student ...
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    The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand 

    Son, Sunmi; Thongdee Kijboonchoo (2017)

    Nowadays Korea is well known by its popular culture, such as, TV dramas and pop music, called as "Korean Wave", which the Korean government has considered as soft power for enhancing exports. This study aims to investigate the impact of Korean wave on the purchase intention of Korean cosmetics. Korean wave in this study consists of three variables which are sympathy and empathy induced by Korean dramas, the attractiveness of Korean celebrities. The country image of Korea, brand awareness and brand equity of Korean cosmetics are also ...
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    Is corporate social responsibility a determinant of purchase intention? : A case study of Ncell Nepal 

    Sharma, Sumit; Thongdee Kijboonchoo (2015-05)

    This study investigates the relationship between Corporate Social Responsibility (CSR) activities performed by a company and its behavioral effects on customer behavior indicators namely: brand image, perceived price fairness, awareness of CSR, and purchase intention. This study also takes into account perceived service quality and its influence on customer purchase intention. The researcher surveyed about 401 respondents of generation Y in Nepal. Structural Equation Modeling was applied for the data analysis. The results showed that there ...
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    A study of factors affecting job's satisfaction of employees in accounting firms in Bangkok 

    Nantika Thamnajit; Thongdee Kijboonchoo (Assumption University Press, 2015-12)

    The objective of this paper is to examine factors that are related to job satisfaction in accounting firms in Bangkok. The research model includes major factors, such as, job stress, organizational commitment, job autonomy, organizational conflict, quality of work life, remuneration and supervision. They are hypothesized to relate to job satisfaction. The sample size of this study are 250 accountants in 7 selected accounting firms in Bangkok. The data are collected by using convenience sampling technique and Pearson correlation is employed ...
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    A study of factors affecting the Gold Price in Thailand during 2005-2015 

    Natjaphak Jaraskunlanat; Thongdee Kijboonchoo (2016-05)

    The objective of this study was to determine the factors that affected the Gold Price in Thailand during 2005-2015. Monthly data from January 2005 to March 2015 were used to analyze the impact of World Gold Price, Oil Price, Dow Jones Industrial Average, USD Index, Consumer Price Index, SET Index, Interest Rate, Exchange Rate, and Time Lag on the Gold Price in Thailand. Multiple regression analysis was employed in this study. The findings of this study had identified World Gold Price, Dow Jones Industrial Average, USD Index, Consumer Price ...
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    Thai exports in the year 2000 : : Thailand's comparative advantage 

    Thongdee Kijboonchoo (Assumption University)