Now showing items 1-16 of 16

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    Academic Use of Forums in eLearning - Perceptions, Findings and Truths 

    Nagi, Kuldeep (2015-07)

    Forums or threaded discussions are one of the most commonly used tools in online teaching. They provide a facility for asynchronous discussion on a particular topic or issue over an extended period of time. Students enrolled in eLearning courses are able to reflect upon their ideas before sharing them with others. eLearning is gradually becoming an alternate way of study for most young people who prefer to use the Internet, portable devices and digital media. While eLearning offers many advantages, it is often seen as faceless media that ...
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    Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS 

    Boonlert Watjatrakul (2009-12)

    Educational institutions deploy email and short message service (SMS) to maintain efficient communication with their students. This research examines factors influencing students' attitudes toward using SMS and email, and compares the differences in the proposed factors between email and SMS. The results show that information richness and mobility affect students' perceived utility of email and SMS while information privacy and perceived utility affect the students' attitudes toward using email and SMS. Social pressure has found no impact on ...
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    Designing and implementing ODI to improve communication and coordination: a case study standard manufacturing Co., Ltd., secretarial section 

    Wantida Khumtong; Sirichai Preudhikulpradab (2016)

    This is a research project with a proposed ODI to improve the communication and coordination between the secretarial section and other departments. The researcher designed an appropriate OD Intervention to improve communication and coordination. The first intervention was designing a manual and provided training to the departments who coordinated directly with the secretarial section. The second intervention involved communication training for the secretarial section. This study used quantitative research method. It consisted of two sets of ...
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    Ecology and the language of the novel 

    Conlon, Stephen (Assumption University)
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    A factor analysis on ideal leadership characteristics among young MBA students: a case study of international MBA program in Assumption University 

    Raoufian, Mohammad; Sirichai Preudhikulpradab (2016)

    This survey research used the quantitative approach and examined four variables, consisting of self-awareness, communication, trust, and team-building literature review. This study was conducted at Assumption University of Thailand, Hua-mak campus among current international MBA program students who were employees in different organizations in Bangkok. for analyzing the gathered data, analysis descriptive statistics and factor analysis were used to find out the perception of respondents, specifying the characteristics that were appropriate for ...
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    Factors affecting patient satisfaction in public Hospitals in Bangkok 

    Aunthikarn Sudjai (Assumption University, 2018-04)
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    Factors Influencing the Resistance to Organizational Change Among Employees in Thailand: A Generational Perspective 

    Dares Wannasook (2018-05-25)

    The research aims to explore the influence of employee participation, motivation, trust and communication on employee resistance to organizational change. The study also explores the degree to which the relationships are moderated by the generational differences (baby boomer, generation X and Y). The rapid growth of the new technological advancements and new processs of work is inevitable. Organizational change occurs from both internal and external factors, which causes complicate responses from the organization’s employees as active support ...
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    Gender-based perception of hotel employees about communication competence of managers 

    Watcharaporn Supwongvinu (Assumption University, 2001)
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    Improving service quality of the restaurant staff: a case study of Deutsches Eck pub & restaurant 

    Sirilak Benjamin; Fernando, Maria Socorro C. L. (2016-05)

    This study focused on improving the service quality of the restaurant staff in terms of communication, assurance and responsiveness at Deutsches Eck pub and restaurant. The researcher conducted the survey of the restaurant service by using questionnaires with 35 selected customers and conducted the interviews with two managements in the Pre-ODI and Post-ODI phases. Interview data was used as qualitative data. Mean and frequency were used as the quantitative data from the questionnaire. Paired Sample T - Test was used to determine the initial ...
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    Study and analysis of third generyion (3G) wireless networks 

    Ruangsak Petchpradab (Bangkok : Assumption University, 2001)
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    A Survey of Technologies and Trends for On-line Communication, Teaching and Learning 

    Nagi, Kuldeep (Digital Production Press, Assumption University, 2015)

    With so many technologies available today to help support and promote an institution’s campus culture, students and instructors feel overwhelmed with what they should use for enhancing communication. Trends like “Facebook”, “Twitter” “Google +”, “Skype”, You-Tube” and “Line” are making the rounds in education, but what do these trends means for instructors and students, and how are they affecting teaching and learning practices and communication? For example, if smart devices and applications are popular among students, which ones are ...
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    The key antecedents of shared vision : a case study on an industrial estate developer in Thailand 

    Srobol Smutkupt (Assumption University)

    Vision serves a critical role in today's organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of ...
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    Validating the cultural value scale (CVSCALE) : a case study of Thailand 

    Kriengsin Prasongsukarn (Assumption University)
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    การสื่อสารเรื่องความรับผิดชอบต่อสังคมขององค์กรธุรกิจ: จากแนวคิดสู่ปฏิบัติการ และเส้นทางวิจัยที่ท้าทายในอนาคต 

    พิชญ์ณัฐ เนื่องจำนง; ปาริชาต สถาปิตานนท์ (2559)

    การวิจัยในครั้งนี้เป็นการนำ เสนอความสำคัญและ หลักคิดเกี่ยวกับ “ความรับผิดชอบต่อสังคมขององค์กรธุรกิจ” รวมทั้งรวบรวมและเสนอแนวทางการปฏิบัติด้าน การสื่อสารเรื่องความรับผิดชอบต่อสังคมขององค์กรธุรกิจ จากหลากหลายมิติ อาทิ การสื่อสารความรับผิดชอบต่อ สังคมขององค์กรอิงตามเจตนาในการสื่อสาร รูปแบบ การสื่อสาร ความรับผิดชอบต่อสังคมขององค์กรอิง ตามลักษณะของกิจกรรม/ช่องทางการสื่อสาร ตลอดจน วิเคราะห์ประเด็นท้าทายเรื่องการสื่อสารความรับผิดชอบ ต่อสังคมที่ถูกอภิปรายมาอย่างยาวนาน ทั้งในวงการ วิชาการและวิชาชีพในบริบททางวัฒนธรรมที่หลากหลาย โดยเฉพาะอย่างยิ ...