Browsing by Subject "Loyalty"
Now showing items 1-3 of 3
Customer satisfaction and loyalty towards cosmetic products: a case study on Bangkok's Boots drug stores (Assumption University, 2016)
This research focuses on the effects of customer satisfaction and loyalty at a well-known cosmetics store chain in Bangkok, Thailand: Boots stores. Questionnaires were distributed to collect information from 400 respondents who had received the services from the cosmetics departments of Boots stores. The results show that there is a relationship between customer satisfaction and loyalty. Every dimension of service quality namely responsiveness, tangibility, empathy, assurance and reliability has an impact on customer satisfaction, which can ...
The purpose of this study is to describe and analyze the current situation of UNC Company in terms of improving motivation and loyalty among engineers in an engineering department which had a high rate of turnover. On the basis of the initial assessment, the researcher identified, developed and proposed appropriate OD interventions to improve motivation and loyalty in the UNC Company. Using the action research model, this study at the diagnostic phase used survey questionnaire to collect quantitative data from 30 respondents who were engineers ...