Now showing items 1-2 of 2

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    Influences of Destination Image on Thai Students’ Perceived Value and Travel Motivation on the Work and Travel Program 

    Nucharee Supatn; Chanita Jiratchot (2015)

    Work and Travel is known as a program that brings students to work abroad during summer session. As the program is operated by the private firms, students' perception and reaction on the program are important in term of the prediction on the sustainability of the business. This research aims to study the relationships between destination image, perceived benefits and perceived monetary and non-monetary cost,which are time, effort, and possible risk, on perceived value and travel motivation. Questionnaire suvery was designed where 351 sets of ...
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    A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective 

    Pannawit Sanitnarathorn (Assumption University Press, 2016)

    This study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from cassettes, to CDs, to the Internet and the related peer-to-peer (P2P) file sharing technologies, the Thai music industry has and continues to witness tumultuous times. More recently, broadband and Internet enabled smart phones have exacerbated the issues swirling around digital music piracy and the loss of revenue to both the music ...