Now showing items 1-20 of 35

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    Bridging the gap between tourism education, tourism industry and graduate employability: intricacies and emerging issues in Thailand 

    Batra, Adarsh (Assumption University Press, 2016)

    The university education system in ASEAN will be affected by the new market conditions. The path to success for Thai educational institutions is to engage the market with a frontal assault by anticipating market demands and preparing themselves to meet that demand. Hospitality and Tourism in an interdisciplinary field requiring different employability competency that has yet to gain attention by tourism and hospitality educators in the academia. If the travel and tourism industry in Thailand hopes to sustain itself, it will need personnel who ...
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    A comparative study of student academic achievement and satisfaction in grade 4 science under traditional instruction and cooperative learning instruction methods at Sarssas Witaed Bangbon School, Thailand 

    Zuber, Pierre; Lynch, Richard (Assumption University Press, 2017-06)

    The National Education Act of B.E. 2542 (1999) as well as the Basic Education Core Curriculum of 2008 emphasize the importance of both the acquisition of the English language in present Thai society, as well as the development of 21st century skills for all Thai children. Furthermore, the Thai Ministry of Education supports and encourages cooperative learning as a way to create appealing, motivating, and meaningful learning. Unfortunately, this vision is often not shared by schools in Thailand, which prefer a more traditional instructional method. ...
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    Developing Thai learners' CIC through translanguaging in one-on-one English tutorial sessions 

    Tassanee Kampittayakul (Assumption University Press, 2017-01)

    This article presents a conceptual paper, which proposes a concept of employing translanguaging as a pedagogical tool to promote the learners’ CIC – Classroom Interactional Competence, which lies at the heart of learning. The aim of the concept is to bridge two practices of monolingualism between Thai teachers who teach English through Thai only and native speakers who use English only. Translanguaging reflects reality in terms of using both languages to interact to improve the interactional competence of the learners. When both the teachers and ...
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    E-learning as Strategy for Philanthropic Organization Focused on Educational Purposes in Thailand 

    Bernard, Gilles (2014-06)

    The objectives of this study were: (1) To elaborate an eLearning framework integrated into donor’s activities which can fit with philanthropic organization strategies (2) To assess the eLearning framework upon feedback and suggestions provided by donors, recipients, philanthropic organizations, and philanthropic experts (3) To assess opinions of donors and philanthropic organizations running in Thailand toward the framework. The population for the study consisted of 3 schools in the North East of Thailand, ...
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    English for oral transactional communication: a case study of financial office personnel 

    Kanog-On Pradaphon (Assumption University Press, 2016-08)

    Since the 20th century, English had spread through many countries used as an international language which is frequently used for a wide range purpose in public and personal needs. This case study aimed to identify the use of language(s) for communication between staff and student and to assess possible solutions to help staff improve their English communication skills as the use of English for oral transactional communication, a case study of financial office personnel. The conversation transcriptions were collected as the data for analyzing; ...
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    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community 

    John,Varughese K.; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017-07-01)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...
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    How exporters' and intermediaries' resources influence export performance 

    Theingi (2011)

    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their ...
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    Integration web accessibility enhance quality of e-Learning 

    Poonsri Vate-U-Lan (The National e-Learning Conference: Enhancing the Quality of e-Learning, 2010-08)
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    International Market Expansion of ‘Jintan Nude’ in Thailand 

    Racela, Olimpia; Amonrat Thoumrungroje (2012)
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    An investigation of Chinese new HSK test takers' learning motivation in Thailand 

    Yan, Ye (Assumption University Press, 2016)

    This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels of their learning motivation including the extrinsic motivation, intrinsic motivation, and self-efficacy for learning; (3) to compare the test takers' learning motivation according to their demographic factors; (4) to determine the effects of these demographic factors across extrinsic motivation, intrinsic motivation, and ...
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    Isolation and purification of cellulase from alkaline-tolerant Bacillus subtilis 

    Patchanee Yasurin (Universitas Katolik Soegijapranata, 2014-09)

    Lignocellulosic biomass is one of the most abundant renewable resource in the world. It has high potential to be used as material for biorefinery process because it yields fermentable sugar that can be converted to various bioproducts via microorganism functions. To make the biorefinery process success, the efficient hydrolysis process is needed to be improved to release the maximum amounts of sugars from lignocellulosic biomass. Natural environment is an important source to find an efficient cellulase producing bacteria. Previously, an ...
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    JOB PERFORMANCE AND PSYCHOLOGICAL WELL-BEING OF THAI HOTEL WORKERS: A MULTI-MODEL PATH ANALYTIC STUDY 

    Raich, Annett; Ho, Robert (2017)

    Job performance and the psychological well-being of employees are of paramount importance for a successful company. Especially in the hospitality industry in a country like Thailand where tourism plays a major role in the growth and sustainment of a healthy Thai economy, it is imperative to identify what and how certain factors may influence job performance and psychological well-being of employees. In order to achieve this aim, the present study posited and investigated a comprehensive process model to determine the direct and indirect influences ...
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    The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Performance: Evidence from Firms in Thailand 

    Amonrat Thoumrungroje (Assumption University, 2016-01)

    Owing to the inconclusive results of prior studies on the strategic change-firm performance relationship, this paper extends the marketing strategy literature by specifically investigating the marketing strategic change phenomenon in a non-Western emerging economy. An emerging market context is of particular interest given that little is known about it while generating half of global GDP based on the IMF's World Economic Outlook in 2014. Unconventional to the existing stream of research, ...
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    Motivation for learning among Thai students studying Korean as a foreign language in Thailand 

    Song, Suji; Derek Pornsima (Assumption University Press, 2016-12)

    This study was conducted to examine the degree of motivation among Thai students learning Korean as a foreign language. The Attitude/Motivation Test Battery (AMTB), developed by Gardner (1985b), was used for measuring the degree of motivation. Two parts of the AMTB, integrative and instrumental goal orientation, were administered to 120 students at the King Sejong Institute Foundation's Bangkok training institute during the 2014 academic year. The data collected were analyzed using a statistical software program. To analyze the data in ...
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    NEED FOR NEW SMAC (SOCIAL-MOBILE-ANALYTIC-CLOUD) BASED EDUCATION FOR THAI YOUTH TO PARTICIPATE IN DIGITAL ECONOMY AND SUSTAINABLE DEVELOPMENT 

    Kuldeep Nagi (iSTEM, 2016-06-20)

    Educators and employers in most countries are getting uneasy on many fronts because of hurdles created by old-economy based academic curricula and traditional mode of face-to-face (F2F) teaching which dominated education for the last two centuries. In this new century, innovations such as the Internet of Things (IoT), increased expansion of 3G/4G networks and exponential growth in the use of portable and smart devices is forcing many countries to upgrade their educational system with a specific focus on SMAC (Social, Mobile, Analytics and Cloud) ...
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    The Portrait of a City: Lawrence Osborne’s Bangkok Days 

    Klemm, Alexander J. (2012-07)

    The novel Bangkok Days (2009) by Lawrence Osborne offers reflections on the identity of Thailand’s capital and its expatriate residents. The novel taps into Westerners’ imagination and misconceptions of Asia and their fascination with Bangkok. Through a semi-fictional narrative where personal experiences of a wandering narrator, subjective impressions and historical facts merge, the novel attempts to disentangle many of Bang-kok’s apparent complexities and enigmas. This paper seeks to analyze Bangkok Days ’ portrayal of the city and its ...
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    Predictive relationships between phonemic awareness, verbal short-term memory, and working memory with spelling achievement among grade 1 students at Thai Christian School, Thailand 

    Wixey, Andrew; Suwattana Eamoraphan (Assumption University Press, 2017-06)

    This research investigates spelling achievement along with the ability to recognize sounds in words and the capacities to temporarily store and manipulate information in memory. The aims were to determine the levels of phonemic awareness, verbal short-term memory, working memory, and spelling achievement among 114 grade 1 students at Thai Christian School; then, to investigate if there was a predictive relationship with spelling achievement. The level of phonemic awareness was much lower (3rd percentile) than U.S. first grade students (Cummings, ...