Now showing items 1-20 of 23

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    Bridging the gap between tourism education, tourism industry and graduate employability: intricacies and emerging issues in Thailand 

    Batra, Adarsh (Assumption University Press, 2016)

    The university education system in ASEAN will be affected by the new market conditions. The path to success for Thai educational institutions is to engage the market with a frontal assault by anticipating market demands and preparing themselves to meet that demand. Hospitality and Tourism in an interdisciplinary field requiring different employability competency that has yet to gain attention by tourism and hospitality educators in the academia. If the travel and tourism industry in Thailand hopes to sustain itself, it will need personnel who ...
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    English for oral transactional communication: a case study of financial office personnel 

    Kanog-On Pradaphon (Assumption University Press, 2016-08)

    Since the 20th century, English had spread through many countries used as an international language which is frequently used for a wide range purpose in public and personal needs. This case study aimed to identify the use of language(s) for communication between staff and student and to assess possible solutions to help staff improve their English communication skills as the use of English for oral transactional communication, a case study of financial office personnel. The conversation transcriptions were collected as the data for analyzing; ...
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    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community 

    John,Varughese K.; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017-07-01)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...
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    How exporters' and intermediaries' resources influence export performance 

    Theingi (2011)

    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their ...
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    Integration web accessibility enhance quality of e-Learning 

    Poonsri Vate-U-Lan (The National e-Learning Conference: Enhancing the Quality of e-Learning, 2010-08)
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    An investigation of Chinese new HSK test takers' learning motivation in Thailand 

    Yan, Ye (Assumption University Press, 2016)

    This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels of their learning motivation including the extrinsic motivation, intrinsic motivation, and self-efficacy for learning; (3) to compare the test takers' learning motivation according to their demographic factors; (4) to determine the effects of these demographic factors across extrinsic motivation, intrinsic motivation, and ...
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    Isolation and purification of cellulase from alkaline-tolerant Bacillus subtilis 

    Patchanee Yasurin (Universitas Katolik Soegijapranata, 2014-09)

    Lignocellulosic biomass is one of the most abundant renewable resource in the world. It has high potential to be used as material for biorefinery process because it yields fermentable sugar that can be converted to various bioproducts via microorganism functions. To make the biorefinery process success, the efficient hydrolysis process is needed to be improved to release the maximum amounts of sugars from lignocellulosic biomass. Natural environment is an important source to find an efficient cellulase producing bacteria. Previously, an ...
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    Motivation for learning among Thai students studying Korean as a foreign language in Thailand 

    Song, Suji; Derek Pornsima (Assumption University Press, 2016-12)

    This study was conducted to examine the degree of motivation among Thai students learning Korean as a foreign language. The Attitude/Motivation Test Battery (AMTB), developed by Gardner (1985b), was used for measuring the degree of motivation. Two parts of the AMTB, integrative and instrumental goal orientation, were administered to 120 students at the King Sejong Institute Foundation's Bangkok training institute during the 2014 academic year. The data collected were analyzed using a statistical software program. To analyze the data in ...
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    Redesign principles of game-based learning: expectations from stakeholders in a developing country 

    Poonsri Vate-U-Lan (Paper presented at the 8th European Conference of Game-based Learning (ECGBL2014), 2014-10)

    The attraction of game-based learning is strong as the educational experience is immediately gratifying and rewarding which inspires, challenges and engages young people. This paper examines two main aspects of principles in re- designing game-based learning in both school and out-of-school contexts. In 2011 Thailand was Southeast Asia’s biggest online game market. In 2012, the Thai government implemented the one-tablet-per-child project which allocated almost one million tablets to Grade One students nation-wide. The prime stakeholder groups ...
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    The relationship between grades four to six students' perceptions towards Montessori teaching method and their achievement at Mahachai Christian Wittaya School, Thailand 

    Basumatary, David; Yan, Ye (Digital Production Press, Assumption University, 2016-06)

    The primary purpose of this research study was to investigate students' perceptions towards Montessori teaching method and whether there is any relationship between students' perceptions towards Montessori teaching method and their academic achievement. The study was conducted upon grade 4,5 and 6 students at Mahachai Christian Wittaya School, Mahachai, Thailand in a Montessori setting. A questionnaire was used for data collection and 97 students completed the surveys that measured their perceptions towards Montessori teaching method. The data ...
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    The relationship between motivation for learning and academic achievement among basic and advanced level students studying Chinese as a foreign language in years 3 to 6 at Ascot International School in Bangkok, Thailand 

    Ting, Li; Lynch, Richard (Digital Production Press, Assumption University, 2016-06)

    The purpose of this study was to determine the level of motivational goal orientation, and the relationship between the motivational goal orientation and academic achievement among basic and advanced level students studying Chinese as a foreign language in years 3 to 6 at Ascot International School in Bangkok, Thailand. The study respondents were 127 students studying Chinese as a foreign language in years 3 to 6 at Ascot International School in 2014. This study followed a quantitative research methodology employing both a questionnaire and ...
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    Service quality, satisfaction, and behavioural intentions : a study of low-cost airline carriers in Thailand 

    Theingi (2009)

    Purpose - The purpose of this paper is to examine the relationships among the constructs of service quality, satisfaction, and behavioural intentions in passengers of three low-cost carriers (LCCs) offering airline services in Thailand. Design/methodology/approach - A large sample of 1,212 passengers who had travelled on LCCs in Thailand in the preceding 12 months is surveyed to test four hypothesised relationships among the constructs of service quality, satisfaction, and behavioural intentions using structural equation modelling (SEM). Findings ...
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    Social capital in Southeast Asian business relationships 

    Theingi; Yokfar Phungphol (2008)

    Social capital is the glue and the lubricant facilitating network behavior [Anderson, A. & Jack, S. (2002). The articulation of social capital in entrepreneurial networks: a glue or a lubricant?. Entrepreneurship & Regional Development, 14, 193-210.]. The purpose of this paper is to add to the current literature on social capital by investigating social capital structures, opportunity, motivation and ability within export relationships in Thailand. We conceptualize social capital following Adler and Kwon [Adler, P. & Kwon, S-W. (2002). Social ...
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    A study of price-changed-to-dividend ratio on ex-dividend dates: the case study of stock exchange of Thailand in 2012-2014 

    Rapeepat Techakittiroj (Assumption University Press, 2016-12)

    Most of studies had a similar conclusion that the average stock prices on ex-dividend dates tend to be declined according to the corresponding amount of dividend even though it is the Book Value, BV, which is declined by the amount of dividend. As many stock traders did not achieve their results based on this conclusion, the research methodology was repeated to assert the myth. Because none of researches were based on data from the Stock Exchange of Thailand. the research methodology was repeated, only on cash dividends, for years of 2012-2014. ...
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    Teaching English with augmented reality technology: evaluative feedback of elementary school students. 

    Poonsri Vate-U-Lan (Parkroyal, Kuala Lumpur, Malaysia., 2015-04)

    The application of new educational technologies to the teaching of English in classrooms around the world is an important endeavor. One of the outstanding innovations is Augmented Reality technology, which is a computer-generated technology that enhances user perception and experience. The researcher selected Augmented Reality technology since it is very attractive to young learners in teaching English as a foreign language in classrooms due to its capacity for learners to see and experience the real world with embedded 3-dimensional content. ...
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    The transition of public monopolies : a case study of TOT 

    Hossain, Liaquat; Cooper, Joa, jt. auth. (Assumption University)
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    The transition from social network to gamification for education: knowledge level of Thai higher education students 

    Poonsri Vate-U-Lan (The 57th World Assembly of the International Council on Education for Teaching (ICET 2013)., 2013-06)

    This research article reviews ‗Gamification‘ and other new technology strategies for educational purposes. The objective of this research paper is to report a result of a case study in a selected university in Bangkok. Gamification is the concept of applying game- design thinking to non-game applications to make them more enjoyable and engaging. Gamification has been recommended as a future innovation in student support which may replace Social Networks. Gamification will influence learning management methods and learning material design. The ...
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    Validation of the Connor Davidson Resilience Scale (CD-RISC) as applied within the Thai context 

    McGillivray, Kirsten; Ho, Robert (Assumption University Press, 2016-12)

    This study evaluated the psychometric properties of the Thai version of the Connor Davidson Resilience Scale (CD-RISC), a 25-item self-report questionnaire developed to measure resilience. This was achieved by testing the factor structure of the CD-RISC when applied to a non-clinical sample of Thai adults. Exploratory factor analysis identified three resilience factors: personal competence/tolerance of negative affect; support resources; and self-efficacy. Reliability analysis identified a number of items that were not internally consistent ...