Now showing items 1-20 of 51

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    The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand 

    Suchira Phoorithewet (2016-01)

    This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, customer engagement behaviors and customer loyalty. The respondents’ main concerns were related to technical and functional service quality and their engagement behavior were addressed mostly in offline mode when they interacted with their family, friends and occasionally communicating to the mobile providers. It was found that ...
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    Antibacterial Activity of Thai Red Curry Paste in Kang-Kati (Thai Red Curry) Model on Salmonella enterica Typhimurium DT104b 

    Patchanee Yasurin (2013-06)

    Nowadays food safety becomes an international concern. Natural antibacterial is now become very interesting food safety trend. The investigation on the food itself having antibacterial activity becomes more dynamic. Salmonella sp. has been reported its outbreaks recently in different variety of food. Kang-Kati (Thai red curry) is a Thai cultural dish and also worldwide well-known menu. The Thai red curry paste, Thai red curry’s main ingredients, compose of many herbs including Capsicum annuum (Red chili), Cymbopogon citrates (Lemongrass), Alpinia ...
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    The antimicrobial and shelf-life study of vegetable sanitizer from herbal extracts and Acacia concinna(Willd.) D.C’s pod water 

    Patchanee Yasurin (2015-11)

    In the past 3 years, the Centers for Disease Control and Prevention (CDC) reported that there were at least 7 outbreaks in fresh produces, for example; Escherichia coli O121 in raw clover sprouts (2014), E. coli O157:H7 in ready-to-eat salads (2013), and Salmonella Saintpaul in cucumbers (2013). The cleaning of fresh produces is the first step in order to prevent foodborne outbreak. Therefore, this experiment aims to study and develop the shelf life of vegetable sanitizer from Thai herb crude extracts including Cymbopogon citratus (Lemongrass), ...
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    The antimicrobial, antibrowning, and shelf-life study of fruit and vegetable sanitizer from herbal extracts 

    Patchanee Yasurin (2015-09)

    In the past 3 years, The Centers for Disease Control and Prevention (CDC) reported that there were at least 7 outbreaks in fresh produces , for example; Escherichia coli 0121 in raw clover sprouts (2014), E. coli 0157:H7 in ready-to-eat salads (2013), and Salmonella Saintpaul in cucumbers (2013). The cleaning of fresh produces is the first step in order to prevent foodbome outbreak. Therefore, this research was aimed to develop and study the shelf life of fruit and vegetable sanitizer from Thai herb crude extracts including Chili ...
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    Antioxidant activity of Allium tuberosum Rottl. ex Spreng under different extraction methods 

    Patchanee Yasurin; Napatsorn Lawthienchai; Aussama Soontrunnarudrungsri (2015-11)

    The Bang-Phae organic vegetable grower community enterprise group, Ratchaburi province is one of the big Chinese chives (Allium tuberosum Rottl. ex Spreng) grower in Thailand. However, some Chinese chives did not meet standard and were sorted out. The Chinese chives essential oil, which contains many new and known bioactive compounds, is valued product from sorted out Chinese chives. Therefore, this experiment was aimed to study the antioxidant activity of Chinese chive extracts using 17 different extraction conditions (Steam distillation for ...
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    Brain Circulation: the Issue of Brain Drain and Brain Gain 

    Nathara Mhunpiew; Mark Kolenberg (SPR Academic Forum, 2016-08)

    Nowadays in our modern society, globalization and advanced technology have led to new ways of learning. Until the end of the 20th century, learning occurred particularly through traditional way of learning such as in-class education. Students or learners did not have the choice in the way of learning – in-class or online – they had to go to class and learn in the classroom with teachers and other students. Since the end of the 20th century and the beginning of the 21st century new ways of learning have emerged: it is now possible in nowadays ...
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    Consumer test and food pairing of developed cashew nut butter 

    Tatsawan Tipvarakarnkoon (2015)

    The purpose of this research was to conduct a consumer test and food pairing test on a new developed butter product. Butter was produced from roasted broken cashew nut blended with trans-fat free hydrogenated vegetable oil, salt and sugar. A consumer test was conducted by a hundred consumers. of consumers accept the developed product with the overall liking score of . ± . for cashew nut butter and . ± . for bread sticks coated with cashew nut butter. Product pairing between the developed cashew nut butter with eight different types of food ...
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    Detection of Orcinol-O-methyl transferase enzyme encoding gene in East Asian rose Rosa multiflora 

    Viyada Kunathigan (2014)

    3,5-dimethoxytoluene (DMT) is a key component of “tea scent” in Chinese rose (Rosa chinesis) and a hybrid of Chinese rose (Rosa X hybrida). DMT biosynthesis is catalysed by enzymes Orcinol O-methyltransferase (OOMT) 1 and 2 (Rosa chinesis and Rosa X hybrida) and OOMT like (Rosa chinesis Xing-xing-hei). The East Asian rose Rosa multiflora may also contain OOMT gene. The presence of OOMT gene in this rose could be a potential useful resource for Asian fragrance industry. This project aimed to detect the OOMT encoding gene in this rose variety. Rosa ...
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    Determinant factors affected repurchase intention of new characters of the Dead by Daylight 

    Arnon Eakviriyananich; Chittipa Ngamkroeckjoti; Piya Hirunwat (2017)

    Thailand's gaming industry has THB 9 billion in sales volume in 2016. Game developer has successfully developed merchandise technique strategy to launch games to market. Online game namely "Dead by Daylight" is recently well-known among Thai's players, which has currently 350,000+ players. This study examines the factors affecting repurchase intention of the new character in Dead by Daylight. Multiple linear regression (MLR) analysis explored the significant relationship among Exploratory Orientation, Value to Money, Character Identification, ...
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    Development of Natural vegetable sanitizer from Thai local herbs 

    Patchanee Yasurin (Universitas Katolik Soegijapranata, 2014-09)

    Nowadays, food safety becomes public concern, especially in fresh produce; fresh vegetables and fruits. The CDC has been reported at least 7 outbreaks from fresh produce in the past 3 years; for example, Escherichia coli O121 in raw clover sprouts (2014), E. coli O157:H7 in ready-to-eat salads (2013), Salmonella Saintpaul in cucumbers (2013), Salmonella Typhimurium and Newport in cantaloupe (2012), and E. coli O157:H7 in spinach and spring mix salad (2012). Washing, before consuming, is the most important step in order to prevent foodborne outbreak ...
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    E-Assessment: an E-Business Enabler in Higher Education 

    Masouras, Panicos; Poonsri Vate-U-Lan (2016-11-17)

    In the context of higher education, e-business can be viewed as the series of interconnected processes initiated with student application for entry and completed upon graduation. While e-learning is an integral component of this process, the assessment component remains primarily manual. This leads to an educational paradox whereby students are encouraged to e-learn, on one hand, while they are imposed in old-fashioned assessment practices, on the other. It also establishes a business paradox whereby universities strive to maximize their financial ...
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    Effect of color and flavor on the perceived intensity of Stevia (Stevia rebaudiana) in sweetened beverage products 

    Aussama Soontrunnarudrungsri (2013)

    One of the main health concerns today is diabetes and it causes by many reasons, one of 10 them is sweeten beverage consumption. Stevia is a great candidate of natural sweetener that 11 can be used in beverage products. It is 250 times sweeter than sugar, contains zero calories, 12 can decrease blood sugars and etc. This study was aimed to investigate percieved intensity of 13 sweetness (product still in the mouth), aftertaste as well as overall liking in beverage 14 preparing with Stevia extract powder (Stevioside) and sucrose ...
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    Effect of extraction and shaking time on antibacterial activity of dry centella asiatica againts food pathogenic microorganisms 

    Patchanee Yasurin (School of Biotechnology, Assumption University of Thailand, 2014-07)

    The outbreaks caused by pathogenic bacteria still being a major human health and food industry problem. Since time immemorial, people used plant material as medicine and nowadays, it widely used as tea preparation. Centella asiatica is a potential herbs related to its antibacterial activity. Therefore, this study aimed to investigate the antibacterial activity of dry C. asiatica crude 95% ethanolic extract under different extraction time (1, 3, 5, and 7 days) and shaking action (120 ...
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    Effect of ohmic pretreatment on tissue integrity and extraction yield of Chinese chives (Allium tuberosum) leaf oil 

    Patchanee Yasurin (2015-11)

    Chinese chives (Allium tuberosum Rottl.) are known for its antimicrobial and antioxidant properties. However, extract from Chinese chives was not commercially available due to very low extraction yield of the conventional method, steam distillation. This study focused on effect of ohmic pretreatment at different electric field strengths on tissue integrity and extraction yield of Chinese chives leaf oil. The field strength was varied at E = 0, 25, 50, 75 and 100 V/cm. For all treatment, the cut-off temperature was fixed at 60 °C. ...
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    Effect of solvent extraction of Centella asiatica on antioxidant activity and antibacterial activity against Salmonella enterica Enteritidis 

    Patchanee Yasurin (School of Biotechnology, Assumption University of Thailand, 2014-07)

    Nowadays, there are increasing trends of using natural products. Interestingly herbs are considered to be one of the alternatives consumers choose to use. In Thailand, Centella asiatica can be found in local market and locally called Buabok. C. asiatica is famous in Ayurvedic medicine for the treatment of leprosy, insanity, asthma, ulcers, eczema, skin tuberculosis, wounds, stomach aches, arthritis, varicose veins and high blood pressure (Ariffin et al, 2011 and Hakono et al, 1999). Due to the benefits of C. asiatica and its easily accessible, ...
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    eLearning Adoption and eLearning Satisfaction of Learners: A case study of Management Program in a University of Thailand 

    Varughese Kizhakkacharuvil John; Duangta Duangekanong (2018-01-25)

    This study investigates eLearning mode of learning in Master of Science in Management (MSM) program at a University in Thailand. The School has adopted the open source software ‘MOODLE’ for its engine of Learning Management System (LMS) by customizing it with video and interactive features, since its inception in 2004. This study is based on the basic proposition that Learners’ adoption of e-learning dependent on its effectiveness and usefulness, and their perceived satisfaction. The theoretical foundation of the study has been one of the empirically ...
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    An Empirical Study of Life Insurance and Macro Economic Indicators 

    Amornrat Pattarakitham (2016)

    This study aims to identify macroeconomic factors that can be used to explain the variation in the demand of life insurance among developed, underdeveloped, and emerging countries in 2012. Data of 86 countries were used to conduct cross-sectional multiple regression. Results showed difference in life insurance demand across countries. Variables that explain the variation in 2012 are inflation, GDP growth, and amount of deposits.
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    Extending the Socio-Economic Status (SES) Prediction System Based on the Thailand Marketing Research Society (TMRS) Standardized SES Classification for Thai Upcountry Urban Subjects 

    Pisal Setthawong (2016-02)

    This research proposes an extension to the prediction system of socio-economic status (SES) by using asset ownership data, that the authors proposed previously on subjects based in Bangkok, to include Thai upcountry urban subjects. The prediction system is based on the standardized SES classification that is proposed by the Thailand Marketing Research Society (TMRS) and widely adopted by marketing research firms in Thailand. The paper describes the TMRS SES classification briefly, proposes a prediction system for Thai upcountry urban subjects ...
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    Extending the Socio-Economic Status (SES) Prediction System Based on the Thailand Marketing Research Society (TMRS) Standardized SES Classification for Thai Upcountry Urban Subjects 

    Jirayut Poomontre (2016)

    This research proposes an extension to the prediction system of socio-economic status (SES) by using asset ownership data, that the authors proposed previously on subjects based in Bangkok, to include Thai upcountry urban subjects. The prediction system is based on the standardized SES classification that is proposed by the Thailand Marketing Research Society (TMRS) and widely adopted by marketing research firms in Thailand. The paper describes the TMRS SES classification briefly, proposes a prediction system for Thai upcountry urban subjects ...