Recent Submissions

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    Using DMAIC to improve an in-store delivery service 

    Kittima Limsirivallop; Roach, Scott S.; Vilasinee Srisarkun (Assumption University Press, 2016)

    The objectives of this research were to identify problems, find solutions and implement actions to improve the delayed in-store delivery service process that was causing delay to customers at the AAA Company. This research applied the DMAIC (Define-Measure-Analyze-Improve-Control) model to improve the in-store delivery service within the firm's staff pick area. The service delays affected customer satisfaction. DMAIC helped the researcher analyze the root causes. The researcher also suggested an improvement plan with recommendations in orde...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyz...
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    Delivery performance improvement: a case of a secure logistics provider 

    Ryothatch Bhusithipatkool; Chanasit Thanathawee; Orawee Thongkam (Assumption University Press, 2016-06)

    The need for Secure Logistics Providers is concerned with outsourcing logistics which is focused on the expected safe delivery of valuable products. Delivery in Full and on Time is the major concern, as customers expect to receive their goods on tive especially before noon (on the same date of flight arrival). The focus firm is ABC Logistics Company. Its KPI is set at 95% effectiveness for a morning flight arrival, but this standard was not being achieved. This research project's purpose, therefore, is to identify improved delivery performa...
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    Costing a freight forwarder's outsourcing decision 

    Kasaem Limkarnjanachote; Srobol Smutkupt; Wasana Marksin; Sutta Sornmayura; Liang, Liu (Assumption University Press, 2016-06)

    Any international Freight Forwarder in Thailand faces tough competition. Airfreight is needed for some goods. The cost is high, but can be offset by low inventory cost. FF Company, the focus firm, provides airfreight services to manufacturers. To keep prices competitive, FF's total airfreight operation cost has to be contained. This research examined whether to outsource part of its airfreight operation or retain it in-house. The total cost of ownership (TCO) concept is used to evaluate this decision. Service quality had to be maintaine...
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    Managers' preferences for qualifications of new graduates in logistics 

    Pisoot Thankdenchai; Rawin Vongurai (Assumption University Press, 2016-06)

    The purpose of this paper is to address logisticians' qualifications compared to employers' preferences. The use of seven determinants in this study is based on Service Performance Units (SPU). The five domains are Reliability, Rates, Resources, Risk Avoidance, and Responsiveness. The support framework is based on the Thai Qualifications Framework (TQF). The TQF five key attributes are: 1) Development of Morals and Morality (Behavioral Ethics), 2) Knowledge and Ability Skill, 3) Ingenious and Intellectual Skill, 4) Interpersonal Relation wi...
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    Using heuristic cues for insurance broker's intention to select automobile insurance companies 

    Maneerat Kor-Udom (Assumption University Press, 2016)

    The purpose of this study is to find the key influencing factors that the brokers used as the heuristic cues when they select the automobile insurance companies and propose it to the end customers. The heuristic theory is employed because the broker's decision processes seem to be repeating. Decision influencing factors, mostly, are not different across customers except in some minor conditions. Regarding the common business decision, the major heuristic cues cover both benefit or cost factors. Previous literature in the insurance context s...
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    The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand 

    Suwanna Kitseree (Assumption University Press, 2016)

    There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study employed relationship marketing theory and related constructs to explain the success of bancassurance in Thailand. About 700 questionnaires were distributed but only 443 completed sets of questionnaires were qualified for SEM analysis after data cleaning process. Among the antecedents of relationship quality, only relational bon...
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    Improvement of in-store delivery by applying the DMAIC model 

    Kitiya Wongbaesuj; Roach, Scott; Vilasinee Srisarkun (Assumption University Press, 2015-12)

    This study aims to identify and correct problems in the in-store delivery process at the ABC Home and Construction Appliances Company in Thailand. Too much time was involved, from the customer placing a sales order at the warehouse to collecting goods at the pick-up point. These problems caused often considerable waits for those customers who had chosen to collect their goods themselves. The DMAIC model has been used to identify existing problems and improve the current process of the in-store delivery process. The methodology includes obse...
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    The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention 

    Luo, Anqi; Roach, Scott; Chanita Jiratchot (Assumption University Press, 2015-12)

    The purposes of this study were to explore the relationship between the marketing mix's 7Ps (product, price, place, promotion, physical evidence, participants/people, and process) and customer satisfaction, and then customer satisfaction's relationship to customer repurchase intention for air freight services. Questionnaires were utilized in this study. Data were analyzed using SPSS software to analyze all hypotheses. As a result, hypotheses on product, promotion, physical evidence, participants/people and customer satisfaction were supporte...
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    Risk factors in real estate development in Thailand 

    Sonthya Vanichavatana (Assumption University)
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    The revolution in insurance distribution channels in Hong Kong 

    Lui, Marina Lai Wah (Assumption University)
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    The development of worker safety and health in Thailand 

    Piyawan P. Charoensri (Assumption University)
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    Marine piracy in Southeast Asian Waters 

    Lawrence, Brian (Assumption University)
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    Reconfiguring transportation from Shenzhen to Bangkok 

    Nithiwit Apaiwong (Assumption University)
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    Improving a railway control test system in Pakistan 

    Hathairat Kongyingyos (Assumption University)
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    Make-or-buy strategy for customs clearance services 

    Wilawan Phaenphong (Assumption University)
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    Online shopping behavior : a study of consumers in Bangkok 

    Pornthep Cheawkamolpat (Assumption University)
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    Market timing Diebold-Mariano test and leading indicators for prediction model 

    Suppanunta Romprasert (Assumption University)
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    Purchasing behavior or organic food consumers 

    Patricia Arttachariya (Assumption University)
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