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    The effectiveness of confirming indicators: a case study of Stocks in Thailand 

    Shivathep Srichawla; Suppanunta Romprasert (Assumption University Press, 2017)

    This paper developed a model that tested trading signals (including double and triple indicators) on the security traded in the Stock Exchange of Thailand (SET). One indicator from each of the six groups of technical indicators, including MACD, Parabolic SAR (PSAR), RSI, Twiggs Money Flow, Volume Oscillator, and Bollinger Bands, were tested in order to determine whether their use could generate excess returns for investors. PSAR was the most profitable indicator as it alone or when used in combined with other indicators could generate excess ...
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    Agricultural commodity futures and stock market: evidence from RSS3 Futures in Thailand 

    Yaowaluk Techarongrojwong; Pathathai Sinliamthong; Rattana Waranyasathit (Assumption University Press, 2017)

    This study aims to examine the role of RSS3 Futures as the hedge for stock market in Thailand. The data is collected from May 28, 2004 until December 31, 2015, which includes totally 2,833 trading days. The results show that there is no relationship between RSS3 Futures and the stock market implying that RSS3 Futures can be the hedge for stock market in general. However, RSS3 Futures is not the candidate for safe haven of stock market because it shows no hedge property during the period of extremely negative stock returns. The result implie...
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    Applying an EOQ model to reduce an inventory cost 

    Russarin Jiraruttrakul; Srobol Smutkupt; Wasana Marksin; Liang, Liu; Chanasit Thanathawee (Assumption University Press, 2017-06)

    This research study applies an EOQ model (Economic Order Quantity) to reduce an inventory cost. The focus ABC Company is a Beer Importer in Thailand. It faced the problem of high inventory cost and lackluster inventory management. The root cause was that the Company had no standardized ordering process, which meant a high cost of carrying excess inventory, or having too little to meet demand. It also meant paying a high storage charge. The EOQ Model was proposed, to make substantial improvements. Historical inventory stock data for years ...
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    Improving vehicle tracking in a holding carpark 

    Chatchawan Trakoonsitthisri; Srobol Smutkupt; Orawee Thongkam; Sutta Sornmayura (Assumption University Press, 2017-06)

    This research was conducted to improve the operation of a parking area for vehicles waiting for export, and reduce the cost of management fees, through implementation of a barcode system. Barcoding is an automated identification system which is powerful technology and applied in many fields. A barcode system was designed and tested to see if it could solve the parking problem. The focus company in this research manufactures vehicles in Thailand for export. Its internal operations are very good, but identifying where each vehicle is in the s...
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    The Impact of Individual Level Cultural Value Orientation as A Moderator of Seller Influence Tactics, Relationship Quality, and Customer Loyalty 

    Veerasak Prasertchuwong (Assumption University, 2015)

    As competitions in marketing intensify and many marketers offer products that are similar, salespersons are forced to adapt their marketing strategies to survive. Relationship marketing has become the suitable strategy that salespersons employ to cope with this situation. Nevertheless, each and every customer is unique, so a better understanding of customers at the individual level is essential. Thus, this research examined the effects of cultural value orientations of customers at the individual level on the relationship between seller infl...
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    Antecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand 

    Suppasit Sornsri (Assumption University, 2015)

    This study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospit...
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    A multi-faceted framework for subsidiary evolution - a review of multinational subsidiary research 

    Nichanan Sakolvieng (Assumption University, 2016)

    This article provides an exploratory view on subsidiary evolution. Drawing upon extant multinational subsidiary research, a multi-faceted framework for subsidiary evolution is introduced to examine the process of roles and charters development in a foreign multinational subsidiary. In particular, the proposed framework comprises factors from three different levels—corporate-, subsidiary-, and host country-level factors—that influence the development process. The dynamic nature and the interplay of these factors are considered important to the e...
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    Customer satisfaction and loyalty towards cosmetic products: a case study on Bangkok's Boots drug stores 

    Ramnath Srinath (Assumption University, 2016)

    This research focuses on the effects of customer satisfaction and loyalty at a well-known cosmetics store chain in Bangkok, Thailand: Boots stores. Questionnaires were distributed to collect information from 400 respondents who had received the services from the cosmetics departments of Boots stores. The results show that there is a relationship between customer satisfaction and loyalty. Every dimension of service quality namely responsiveness, tangibility, empathy, assurance and reliability has an impact on customer satisfaction, which can the...
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    Does real estate fund in Thailand provide diversification benefits for stock investment? 

    Nopphon Tangjitprom; Preechaya Chavalittumrong; Veeranuch Leelalai (Assumption University, 2016)

    The real estate investment has been an alternative investment as a diversifier for traditional investment like the stock market. Previous studies have shown the diversification benefits of real estate investment for stock portfolios. This paper aims to examine whether and to what extent real estate funds can provide diversification benefits to investors. The information of stock returns and real estate funds in Thailand was gathered for the period during 2007 and 2015. The results show that there is no diversification benefit in terms of hedge ...
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    Associations among personal characteristics, work related factors, and virtual distance 

    Puckpimon Singhapong; Winley, Graham Kenneth (Assumption University, 2016)

    This study examined associations among work related factors, personal characteristics, and the virtual distance between employees and their work teams. Hypotheses related to these associations were derived from previous studies and tested using data collected from a sample of 238 employees from a multinational telecommunications company. The findings confirmed significant associations reported in previous studies: between age and job satisfaction; between work position, level of responsibility, and the extent ...
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    Using DMAIC to improve an in-store delivery service 

    Kittima Limsirivallop; Roach, Scott S.; Vilasinee Srisarkun (Assumption University Press, 2016)

    The objectives of this research were to identify problems, find solutions and implement actions to improve the delayed in-store delivery service process that was causing delay to customers at the AAA Company. This research applied the DMAIC (Define-Measure-Analyze-Improve-Control) model to improve the in-store delivery service within the firm's staff pick area. The service delays affected customer satisfaction. DMAIC helped the researcher analyze the root causes. The researcher also suggested an improvement plan with recommendations in orde...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyz...
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    Delivery performance improvement: a case of a secure logistics provider 

    Ryothatch Bhusithipatkool; Chanasit Thanathawee; Orawee Thongkam (Assumption University Press, 2016-06)

    The need for Secure Logistics Providers is concerned with outsourcing logistics which is focused on the expected safe delivery of valuable products. Delivery in Full and on Time is the major concern, as customers expect to receive their goods on tive especially before noon (on the same date of flight arrival). The focus firm is ABC Logistics Company. Its KPI is set at 95% effectiveness for a morning flight arrival, but this standard was not being achieved. This research project's purpose, therefore, is to identify improved delivery performa...
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    Costing a freight forwarder's outsourcing decision 

    Kasaem Limkarnjanachote; Srobol Smutkupt; Wasana Marksin; Sutta Sornmayura; Liang, Liu (Assumption University Press, 2016-06)

    Any international Freight Forwarder in Thailand faces tough competition. Airfreight is needed for some goods. The cost is high, but can be offset by low inventory cost. FF Company, the focus firm, provides airfreight services to manufacturers. To keep prices competitive, FF's total airfreight operation cost has to be contained. This research examined whether to outsource part of its airfreight operation or retain it in-house. The total cost of ownership (TCO) concept is used to evaluate this decision. Service quality had to be maintaine...
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    Managers' preferences for qualifications of new graduates in logistics 

    Pisoot Thankdenchai; Rawin Vongurai (Assumption University Press, 2016-06)

    The purpose of this paper is to address logisticians' qualifications compared to employers' preferences. The use of seven determinants in this study is based on Service Performance Units (SPU). The five domains are Reliability, Rates, Resources, Risk Avoidance, and Responsiveness. The support framework is based on the Thai Qualifications Framework (TQF). The TQF five key attributes are: 1) Development of Morals and Morality (Behavioral Ethics), 2) Knowledge and Ability Skill, 3) Ingenious and Intellectual Skill, 4) Interpersonal Relation wi...
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    Using heuristic cues for insurance broker's intention to select automobile insurance companies 

    Maneerat Kor-Udom (Assumption University Press, 2016)

    The purpose of this study is to find the key influencing factors that the brokers used as the heuristic cues when they select the automobile insurance companies and propose it to the end customers. The heuristic theory is employed because the broker's decision processes seem to be repeating. Decision influencing factors, mostly, are not different across customers except in some minor conditions. Regarding the common business decision, the major heuristic cues cover both benefit or cost factors. Previous literature in the insurance context s...
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    The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand 

    Suwanna Kitseree (Assumption University Press, 2016)

    There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study employed relationship marketing theory and related constructs to explain the success of bancassurance in Thailand. About 700 questionnaires were distributed but only 443 completed sets of questionnaires were qualified for SEM analysis after data cleaning process. Among the antecedents of relationship quality, only relational bon...
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    Improvement of in-store delivery by applying the DMAIC model 

    Kitiya Wongbaesuj; Roach, Scott; Vilasinee Srisarkun (Assumption University Press, 2015-12)

    This study aims to identify and correct problems in the in-store delivery process at the ABC Home and Construction Appliances Company in Thailand. Too much time was involved, from the customer placing a sales order at the warehouse to collecting goods at the pick-up point. These problems caused often considerable waits for those customers who had chosen to collect their goods themselves. The DMAIC model has been used to identify existing problems and improve the current process of the in-store delivery process. The methodology includes obse...
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    The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention 

    Luo, Anqi; Roach, Scott; Chanita Jiratchot (Assumption University Press, 2015-12)

    The purposes of this study were to explore the relationship between the marketing mix's 7Ps (product, price, place, promotion, physical evidence, participants/people, and process) and customer satisfaction, and then customer satisfaction's relationship to customer repurchase intention for air freight services. Questionnaires were utilized in this study. Data were analyzed using SPSS software to analyze all hypotheses. As a result, hypotheses on product, promotion, physical evidence, participants/people and customer satisfaction were supporte...
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    Risk factors in real estate development in Thailand 

    Sonthya Vanichavatana (Assumption University)

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