The effect of restaurant attributes on customers' overall perception and return patronage :
a case study on Ebony Restaurant, Bangalore, India
The effect of restaurant attributes on customers' overall perception and return patronage :
a case study on Ebony Restaurant, Bangalore, India
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2006
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Assumption University
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eng
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Assumption University. Martin de Tours School of Management and Economics
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AU Journal of Management 4, 2 (July-December 2006), 32-41
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Abstract
The purpose of this article is to determine the effect of restaurant attributes on customers'
overall perception and return patronage, and whether dining occasions affect return patronage in Ebony
Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as
the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents,
was used for statistical analysis.
Findings showed that there is a correlation between restaurant attributes and customers'
overall perception. Results also indicated that there is a relationship between return patronage and
restaurant attributes and dining occasions. Managerial implications are addressed and discussed.
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In English ; only abstract in English.
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