Service quality in administrative departments of private universities in Thailand : strategies and recommendations

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2004
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Assumption University
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eng
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application/pdf
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Assumption University. Martin de Tours School of Management and Economics
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AU Journal of Management 2, 2 (June-December 2004), 13-19
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Abstract
To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of these universities were interviewed. The research findings show that according to the university senior administrators, the most important service attribute is "Empathy", while the best performed service attribute is "Tangible". Although most administrators believed the students are satisfied with the service quality, all of them acknowledged the necessity for further improvement.
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In English ; only abstract in English.
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Thaland
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