The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City
The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City
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2009
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Assumption University
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eng
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application/pdf
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Assumption University. Graduate School of Business
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AU-GSB e-Journal 2, 2 (December 2009), 55-63
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In English ; only abstract in English.
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Ho Chi Minh City
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.