Recent Submissions

  • Thumbnail

    Creating the company of choice by improving employee morale and job satisfaction: A case study on YZJY Company 

    Song, Jie; Fernando, Marissa L. (2015-05)

    This research was conducted to determine the levels of employee morale and job satisfaction in relation to creating a company of choice. This research was conducted using the action research model involving the company managers and employees. Survey, observations, and interviews were used for data collection. The study determined the current situation of the employees' job satisfaction and morale that affected the company as a "company of choice"; identified appropriate organization development interventions (ODI) that could facilitate the c...
  • Thumbnail

    Integrated Marketing Communications (IMC) used in food truck business: A case study of Five Burger Food Trucks in Bangkok's Metropolitan area 

    Tonghathai Likhitweerawong; Kitikorn Dowpiset (2015-05)

    The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten respondents who are the managers of five food trucks in Bangkok. Contextual observations were also made on the site of the food trucks and on other communication channels. Data was analyzed by content analysis and categorized into themes corresponding to each of the five key features of IMC The insights gained from this study sh...
  • Thumbnail

    Is corporate social responsibility a determinant of purchase intention? : A case study of Ncell Nepal 

    Sharma, Sumit; Thongdee Kijboonchoo (2015-05)

    This study investigates the relationship between Corporate Social Responsibility (CSR) activities performed by a company and its behavioral effects on customer behavior indicators namely: brand image, perceived price fairness, awareness of CSR, and purchase intention. This study also takes into account perceived service quality and its influence on customer purchase intention. The researcher surveyed about 401 respondents of generation Y in Nepal. Structural Equation Modeling was applied for the data analysis. The results showed that there ...
  • Thumbnail

    The motivation, methods, and economic effects of artificially high real estate Prices in the United States 2009 to Present 

    White, Gerard (2015-05)

    By purchasing mortgages backed securities in default from banks in exchange for cash, and manipulating interest rates through its bond buying programs, the Federal Reserve has not only stemmed the drop in housing prices, but also inflated housing prices by manipulating supply and demand mechanics. In the short-term, quantitative easing 3 succeeded in stopping the steep fall in U.S. housing prices but long-term, consequences are on the horizon. Debt financed quantitative easing programs successfully created short-term housing price inflation a...
  • Thumbnail

    Creativity dialog map: the adaptive Organization Development Technology for positive change in the organization 

    Kitikorn Dowpiset (2015-05)

    Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework and its tools and techniques are intentionally implemented for planned change towards its view of an organization's preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called "creativity d...
  • Thumbnail

    Challenges to logistics in the ASEAN landscape: A case of three logistics companies in Thailand 

    Kitti Phothikitti; Chatelier, Glen (2015-05)

    While major logistics companies claim that they are 24/7 ready and capable of logistics activities to meet the challenges of logistics demands in the ASEAN, there are three clear challenges that companies are required to address: Human resources for urgently better training, Information and Communication Technologies (ICT) connectivity which requires upgrading and vivid standards and the intricacies of access to the archipelagic countries.

  •