Recent Submissions

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    A study on leadership styles, job related factors and organizational cultures towards Job Satisfaction of Teachers in the Diocese of Diphu, India 

    Lukose, Saji; Sirion Chaipoopirutana (2015-11)

    The purpose of this research is to investigate the relationship between the independent variables such as transformational leadership, transactional leadership, salary, job training, and supervision, working conditions, esprit de corps (team work), accountability, career progress, recognition, job clarity, adaptive culture and mission culture with dependent variable teachers' job satisfaction in the Diocese of Diphu, India. This study exclusively made use of survey methods to collect the data from 400 respondents and analyzed using SPSS 21.0. ...
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    The role of sport in the development of tourism: A study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City 

    Kolenberg, Mark; Batra, Adarsh (2015-11)

    Thailand is a developing country that depends heavily on the tourism industry; therefore for the development of Thailand in the long run, it is crucial for Thailand to understand the sport tourism market as sport tourism. Sport tourism is a growing market. This study aims to analyze and determine the role of sport towards the development of tourism though understanding awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City. This study has a total of 400 respo...
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    The influence of service quality on overall customer satisfaction and the influence of overall customer satisfaction on customer loyalty in retail banking in Bangkok 

    Phatcharida Jongphae; Santhiti Treetipbut (2015-11)

    The main objective of this paper is to identify the critical service quality dimensions that influence overall customer satisfaction and the influence of overall customer satisfaction on customer loyalty in Retail Bangking in Bangkok. SERVPERF measurement was applied to measure service quality of Retail Bangking. 400 questionnaires were employed to collect data in front of five banks and a quota sampling method was used to ensure that representatives of each bank were proportionate based on the number of bank branches in Bangkok. Regression ...
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    Identifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: A case study based on the Student's Point of View 

    John, Jerry; Thongdee Kijboonchoo (2015-11)

    Relationship marketing is a marketing technique aimed at the development of long term customer relationships. This marketing technique is aimed at retaining existing customers rather than to attract newer customers. The main objective of this research study is to determine whether bonding, trust, commitment, communication, competence and conflict handling dimensions of relationship marketing have a significant relationship with customer satisfaction and customer loyalty variables among banking customers. The researcher identified the student...
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    The new trends and innovations in selected five-star hotels in Bangkok, Thailand 

    Nan, Hua; Batra, Adarsh (2015-11)

    Thailand is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of hotels. In this study, researcher analyzed trends, challenges and innovations in selected five-star hotels in Bangkok. This paper further discussed innovation in selected five-star hotels, and the impact affected by innovations and innovative practices in hotels. Qualitative research techniques ware used in this study. In-depth interviews were conducted in English with three officials from selected f...
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    A study on foreign tourist satisfaction on tourism attributes in Kunming, China 

    Yue, Guo; Ruangyot Sanposh (2015-11)

    This research attempted to identify the factors such as tourism attraction, accessibility and infrastructure, safety and security, destination image, affecting tourist's destination satisfaction in Kunming City, China. This research also explored the relationship between tourist satisfaction and selected tourists' demographic characteristics (age, gender and education level) and travel behavior characteristics (length of stay, past-experience and source of information). The study areas for this research were the main attractions of Kunming Ci...
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    Management strategies and sustainability of National Museums in Bangkok 

    Daosiree Chayasirisobhon; Batra, Adarsh (2015-11)

    Today, tourism is one of the most important industries for Thailand. Among the attractions, national museums are considered the center that present the nation's history, art and culture inherited from the past and preserved until now. These make management and sustainability as public organizations very important to consider. This research was therefore conducted to find out what and how strategies are developed and practiced among the national museums in Bangkok as well as significant areas that lead to sustainability. Only qualitative met...
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    The marketing and management of the travelling theme park in Thailand: The case study of Siam Carnival Fun Fair 

    Tithikarn Angkul; Batra, Adarsh (2015-11)

    The purpose of this research in to analyze the biggest travelling theme park in Thailand. This research mainly focuses on the marketing and management of the travelling theme park. The marketing area that this research focuses is the advertising methods that the theme park and the safety methods that the theme park use in order to gain trustworthiness from the tourists. This study uses qualitative method. Data collection using semi-structured interview, in-depth interview and observation was conducted on 12-13 July 2015. The theme park use...

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