Propositions and tentative model of factor effecting pirated software purchase intention

Abstract

The commercial piracy software is one complexity surrounding the phenomenon and it has become increasingly global. The trends will continue, and likely to accelerate which may be caused from many factors. The purpose of this article is to try to develop an appropriate model and propositions of major factors that may impact pirated software purchase intention. Based on various empirical studies, all major independent variables are attitude toward piracy, moral judgment, in ncome, word-of-mouth, culture origin, and economic environment. All these variables are supported by various previous empirical research and are presented in the literature review of this article.