Scholar: Vol. 7, No. 2 (2015)

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    Development of Total Quality Management model for management of international kindergartens in Bangkok
    (Digital Production Press, Assumption University, 2015) Aungsiya Krataytong ; Sangob Laksana
    The purpose of the study was to develop Total Quality Management model for utilizing the Total Quality Management in managing international kindergartens. The research methodology was a mixed method involving both quantitative and qualitative data collection from content analysis and survey from school administrators. The study investigated the preference of school administrator based on Total Quality Management theory for management of international kindergartens in Bangkok. The study attempted to answer the following questions. (1) what is the management practice in accordance with the Total Quality Management theory; (2) what is the Transformational Leadership for the identification of leadership practices supporting the effective utilization of the Total Quality Management in school management; (3) what is the preference of school administrator based on Total Quality Management theory for management model of International kindergartens; and (4) what elements would be contained an effective management implementation model for International kindergarten. The result revealed that school administrators approved Total Quality Management is appropriated for international kindergarten management. The findings showed school administrators agreed with five elements which were ranked as the highest mean score which were Total involvement, Process control and improvement, Statistical process control, Evaluation and Education and training for international kindergarten managements areas. The findings also revealed that school administrators agree with the six considerations of Total Quality Management which were ranked as the second highest mean scores, namely, Leadership, Customer focus, Communication, Supportive structure, Reward and recognition and Supplier quality management could reinforce to international kindergarten management areas. Theses Total quality Management elements can be utilized as a model of the application of Total Quality Management model to effectively support for management areas in international kindergartens in Bangkok.
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    School management strategies for developing characteristics of Thai children in the ASEAN community
    (Digital Production Press, Assumption University, 2015) Parujee Charoenphao ; Pongsin Visetsiri ; Chayapim Usaho
    The objectives of this research were 1) to study the current and desirable states of school management for developing characteristics of Thai children in the ASEAN community. 2) to analyze strengths, weaknesses, opportunities and threats of school management for developing characteristics of Thai children in the ASEAN community and 3) to develop school management strategies for developing characteristics of Thai children in the ASEAN community. The study was mixed-method research. The samples were 183 state-maintained kindergartens. The informants include 131 school administrators and 167 teachers responsible for the ASEAN projects, 298 people in total. The instruments used in this study were a questionnaire and an evaluation form to determine the feasibility and suitability of strategies. The data were analyzed by frequency, percentage, average, standard deviation, PNI modified and content analysis. The research results showed the following: 1) The current state of the management for developing characteristics of Thai children in the ASEAN community was overall at a high level (X= 3.695). When considering each aspect, the social aspect was at the highest average (x= 30843). The desirable state of management for developing characteristics of Thai children in the ASEAN community was overall at a high level (X= 4.677). When considering each aspect, the social aspect was at the highest average (x= 4.754). 2) The strength of management for developing characteristics of Thai children in the ASEAN community was the social aspect. The weaknesses were skills, environment and knowledge respectively. The government policies and technology were considered as the opportunities of management for developing characteristics of Thai children in the ASEAN community. The economy and society were considered as the threats of management for developing characteristics of Thai children in the ASEAN community. 3) Four management strategies were developed including (i) To reform school management for promoting Thai children's skills of the ASEAN community; (ii) To reform school management for promoting Thai children's environment of the ASEAN community; (iii) To reform school management for promoting Thai children's knowledge of the ASEAN community; and (iv) To reform school management for promoting Thai children's society of the ASEAN community.
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    A study of parents' satisfaction towards Chinese subjects in Nantawan International School Thailand
    (Digital Production Press, Assumption University, 2015) Rong, Rong Liu ; Yan, Ye
    This research tried: to identify the demographics of learning Chinese subjects' students, including their nationality, Grade, parental highest education level and family income; to determine the parents' satisfaction towards current two Chinese subjects, including learning Chinese as a native language subject and learning Chinese as a second language subject in Nantawan International School; and to compare the parents' satisfaction between learning Chinese as a native language subject and learning Chinese as a second language subject in Nantawan International School. The examined population comprised of all 105 parents from Grade 1-Grade 6 of Nantawan International School. The research was a quantitative research by using a designed questionnaire. The returned valid questionnaires reached 100% and were analyzed by means, Standard Deviations, Independent samples t-test (two-tailed). The research major findings included: the parents' satisfaction towards both Chinese subjects in Nantawan International School was regarded as "satisfied"; and there were no significant differences between the parents' satisfaction of learning Chinese as a native language subject and learning Chinese as a second language subject.
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    A study of mass media impact on eating disorder: a path analysis study of the mediator variables of social comparison, body dissatisfaction, and self-esteem and the mediator variable of body image self-discrepancy
    (Digital Production Press, Assumption University, 2015) Shanaree Laohapongphan ; Baluw, Jon ; Rosechongporn Komolsevin
    This study aims to investigate a causal relationship between mass media exposure to thinness ideal, and eventually, leading to eating disorder. The participants are 1,064 female undergraduate students age between 18-23 years in Bangkok. Survey questionnaire is the key methodology for data gathering and apply Structural Equation Models (SEM) for statistical analysis. The study comprises 2 phases; phase 1 is a psychometric properties test of instrument translation for Comparison to Models Survey (CMS) and Eating Attitudes Test-26 (EAT-26), from English to Thai. The analysis of reliability, convergent validity, and discriminate validity showed good internal validity and its support to apply in Thai context. Phase 2 is designed to test a direct and indirect causal relationship between mass media impact and its influence on eating disorder, being mediated by social comparison, body dissatisfaction, and self-esteem. The path analysis of study model via SEM confirmed that mass media impact has both direct and indirect influence on eating disorder when mediated by those three mediators. Phase 3 is involved the level of self-discrepancy as a moderating factor to investigate its relationship between mass media impact and eating disorder.
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    The study of the factor structure of the Thai version of GELOPH<15>
    (Digital Production Press, Assumption University, 2015) Damisa Virangkur ; Natalie Chantagul
    The present study was designed to investigate the factor structure of the Thai version of the GELOPH<15> scale in Thailand and test its reliability and validity via its relationship with measures of self-esteem and life satisfaction. The participants consisted of 210 Thai citizens (58 males, 152 females) aged over 18 years and willing to fill in the study's questionnaire. Exploratory factor analysis of the Thai version of GELOPH<15> yielded three factors (i.e., inability to deal with gelotophobia, negative reaction towards gelotophobia, and social avoidance) that are different from the original GELOPH<15> German version in which one dimension fit its data best and was identified by Ruch and Proyer (2008). Test of convergent validity showed that the GELOPH<15>'s three factors have negative correlation with self-esteem and life satisfaction. The analysis of demographic differences revealed that gender, age, and marital status have no significant effect on the three gelotophobia factors.