Recent Submissions

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    The perception of the Lao Securities Exchange within the Lao community 

    Somphit Souksai (Assumption University Press, 2015-12)

    This study focuses on the Lao Securities Exchange (LSX) which was officially opened on October 10, 2010, with two companies listed, EDL-Generation and Banque Pour Le Commerce Exterieur Laos. Specifically, it aims to investigate the perception of the LSX among the Lao community and determine whether an investment culture is developing and capable of supporting the LSX growth through stock investment. This research also seeks to assess the relevance of the government incentives in terms of promoting stock purchasing and determine the perception...
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    Perception in tourism & hospitality: a meta analysis 

    Barnes, John (Assumption University Press, 2015-12)

    Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, opinion or preference. Another 12 developed perceptions from composite measures, none of which employed common components for perception. This research contributes to the tourism literature by identifying that perception was always used in the vernacular, not academic sense. Tourism and hospitality researchers are invited to b...
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    A study of factors affecting job's satisfaction of employees in accounting firms in Bangkok 

    Nantika Thamnajit; Thongdee Kijboonchoo (Assumption University Press, 2015-12)

    The objective of this paper is to examine factors that are related to job satisfaction in accounting firms in Bangkok. The research model includes major factors, such as, job stress, organizational commitment, job autonomy, organizational conflict, quality of work life, remuneration and supervision. They are hypothesized to relate to job satisfaction. The sample size of this study are 250 accountants in 7 selected accounting firms in Bangkok. The data are collected by using convenience sampling technique and Pearson correlation is employed ...
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    Application of importance - performance analysis model in evaluation service quality of diving tour operator in Nha Trang (Viet Nam) 

    Linh, Vo Tran Hai (Assumption University Press, 2015-12)

    The purpose of this study is to improve service quality for dive tour operators in Nha Trang (Viet Nam), so the objectives were set to understand the divers' opinion on dimensions of service quality of diving experiences in Nha Trang, and their evaluation of the diving tour operators' performance. Analysis employed the Importance - Performance analysis (IPA) paradigm based on five dimensions and twenty five attributes of service quality (Parasuraman, 1988). The results are significant to dive tour operators because it showed clearly the mana...
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    Long-term price linkages of the Top Ten RMFS and LTFS with the SET Index: a case of unidirectional granger causality relationship 

    Parnward Banternghansa; Witsaroot Pariyaprasert (Assumption University Press, 2015-12)

    The main objective of this research is to examine the response of the top 10 Retirement Mutual Funds (RMFs) and Long-term Equity Funds (LTFs) ranked by Morningstar Thailand on the percentage change in the Stock Exchange of Thailand's Index (SET Index) during the period from January 2011 to May 2014. To examine, Granger causality test is performed to verify the existence of the unidirectional causality relationship. The researcher found that return of SET Index Granger caused 5 out of Top 10 RMFs and 2 out of Top 10 LTFs. These findings will ...

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