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dc.contributor.authorSuthamon Settaapithan
dc.date.accessioned2017-02-03T08:17:20Z
dc.date.available2017-02-03T08:17:20Z
dc.date.issued2015
dc.identifier.urihttp://repository.au.edu/handle/6623004553/19234
dc.descriptionThesis (M.B.A.)--Assumption University, 2015.en_US
dc.descriptionIncludes bibliography.en_US
dc.format.extent172 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.)en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherBangkok : Assumption Universityen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectK-Pop productsen_US
dc.subjectK-Pop trend in Thailanden_US
dc.subjectK-Pop banden_US
dc.subjectIntention to purchase of K-Pop products by Thai customeren_US
dc.subjectSWOT analysis of K-Popen_US
dc.subjectSouth Korean dance music groupen_US
dc.titleAn exploratory mixed method study on the measurements for purchasing K-Pop productsen_US
dc.typeTexten_US
dc.rights.holderAssumption Universityen_US
mods.genreThesisen_US
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)en_US
thesis.degree.departmentGraduate School of Businessen_US
thesis.degree.disciplineMarketingen_US
thesis.degree.grantorAssumption Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Business Administrationen_US
au.identifier.callnoMBA SU966e 2015


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  • Theses [1211]
    วิทยานิพนธ์ระดับปริญญาโท

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