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ItemInternational Business Research: Principles and Applications(Bangkok : Triple Education, 2017)
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ItemHandbook of Research Methodology in International Business( 2013)Research has always been a subject that either scares of bores people because it may seem complicated and tedious. However, research is very important because it gives us seemingly objective information necessary for sound decision making. In international business, making wrong managerial or strategic decisions can be extremely costly, thereforce, research becomes particularly essential.
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