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dc.contributor.authorNatthawut Chartpathomrak
dc.date.accessioned2018-10-02T09:43:10Z
dc.date.available2018-10-02T09:43:10Z
dc.date.issued2017
dc.identifier.citationAssumption University-eJournal of Interdisciplinary Research (AU-eJIR) Vol 2. Issue 1en_US
dc.identifier.urihttp://repository.au.edu/handle/6623004553/21359
dc.description.abstractAdvertising is a social form of communication that conveys the cultural values of a given society in such a way that the audience finds similarity between themselves and the cultural norms, values, and attitudes presented in the advertisements. Advertising is used for promoting commercial products and services. This study shows the impact of advertising toward customer purchase intention that is affected by various independent variables.en_US
dc.format.extent4 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.publisherDigital Production Press, Assumption Universityen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.subjectAdvertisingen_US
dc.subjectCorporate Imageen_US
dc.subjectCustomeren_US
dc.subjectInvolvementen_US
dc.subjectPurchase intentionen_US
dc.subjectTrusten_US
dc.subject.otherAU-eJournal of Interdisciplinary Research (AU-eJIR)en_US
dc.subject.otherAU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2017en_US
dc.titleCONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOKen_US
dc.typeTexten_US
dc.rights.holderAssumption Universityen_US
mods.genreJournal Articleen_US
au.link.externalLink[Full Text] (http://www.ejir.au.edu/wp-content/uploads/2016/01/Paper_16_Vol_3.pdf)


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