Elucidating students' perception of themes employed in business communication
Elucidating students' perception of themes employed in business communication
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2020
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Bangkok : Assumption University
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eng
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application/pdf
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17 pages
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ABAC Journal Vol. 40 No.1 (January-March 2020), 109-125
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Abstract
As mainstream literature in the business communication field has yielded
a strong preference toward the specific skills required in the business field, this
study aimed to elucidate students’ perceptions of the six main enduring themes,
namely, rhetoric, technology, culture, dissemination, motivation, and
impression, in current business communication instruction. A questionnaire
survey was employed to determine the perceptions of 144 students toward
topics they had already studied in a business communication course conducted
in an international college in Thailand. Students’ perceptions were also
compared with the five widely-used business communication textbooks, as well
as the course syllabus being used in the above-mentioned business
communication course. The analysis indicated technology as the most
controversial theme with regard to the course, the five textbooks, and the
students. The findings in this study have both theoretical and practical
implications. The study considered the application of theme-based instruction
into a business discipline by adopting a top-down approach to research students’
learning from “big ideas”, i.e. themes, rather than a superficial knowledge of a
broader range of ideas, information or specific skills.
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