Assumption University Wins L’Oréal Thailand Brandstorm National Finals

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2010
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eng
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Assumption University. Martin de Tours School of Management and Economics
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The undergraduate team from marketing major at AU won the Thailand Finals of 2010 L’Oréal Brandstorm, the international marketing case competition. The case of this year's competition focused on the Diesel brand with the challenge to students to launch a new beauty product range for Men, outside of the fragrance category. AU's Team consists of Thanachart Aroonjeangwattana , Ponaka Engkapawastr and Thanyalak Kawsomoon ,was chosen as the winner of the Thailand and will move on to compete against 40 other countries in the International Finals in Paris on June 16th and 17th, 2010.
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