AU GSB: Vol. 13, No. 1 (June 2020)
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ItemToo clever for our own good: a reflective review of twelve key issues in our western societies(Assumption University Press, 2020)Many people in our Developed Western World believe that we are entering or are already in, an era of great societal change, redolent of the Renaissance and the Reformation periods from a cultural perspective and of the Industrial Revolution in terms of commerce, manufacturing industry and service provision. This study reviews and critiques a broad literature of developments from twelve areas namely 1. Loss of spiritual Faith by many; 2. Increasing Economic Inequality across the social strata; 3.The Increasing Incidence of Mental Illness in Western Societies; 4. Increasing Narcotic Drug Addiction; 5. Increasing Blue Screen Addiction; 6. Failure to Act on Global Warming and Erratic Weather Events; 7. Corruption of Democratically Elected Politicians and the resulting Public Protests Against Their Actions; 8. Trying to Fix the Symptoms of these maladies rather than the Cause; 9.Increasing Civil Unrest Worldwide and Increasing Militarization of Police Forces Worldwide; 10. Endocrine Disruptors; 11. Profit Before People; 12. Corona Virus (Covid 19). A selection of texts by well-established and specialist academic authors testify to the historic concern on these issues. These are supplemented by recent/current on-line sources. Academic journals are limited to past issues because immediate issues such as Covid -19 and racial issues such as the murder of George Floyd by police officers have yet to be published. This research identifies the unintended social and medical consequences which have arisen, in twelve of the most troubling social and medical issues of today. This research invites reflection and thoughtful critical comment from readers.
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ItemFactor influencing the customers to use online shopping platform for shopping cosmetics: a case study of people in Bangkok(Assumption University Press, 2020)Nowadays social media highly influence people with the enjoyment of online platform such as chatting, watching, listing, working and/or shopping. The research has been gathered to survey and look into the points that impact consumers use of online shopping platform to shop cosmetics in Bangkok. The data were collected through questionnaire survey by distributing 400 questionnaires to 400 qualified respondents who are living in Bangkok and have experience from an online platform to shop cosmetics by using easy sampling techniques. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are used to test the validity and credibility of the model and to analyze the impact between factors. The study results indicated that eWOM and Relative Advantage have a direct considerable impact on trust and indirect significant influence on attitude towards online shopping. Moreover, the research has been found that relative advantage, perceived benefit and trust also have a direct significant influence on attitude towards online shopping. Thus, the online platform encourages people to seek and consume products as well as cosmetics, customers could select the willingness of cosmetic products according to their preference.
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ItemThe factors influencing Thai passenger's intention to reuse Grab Car service in Bangkok(Assumption University Press, 2020)Bangkok is the urban area, where people need convenient and comfortable lifestyle, transportation is one of important factors for urban life since the travel plan should be prepared for traffic congestion, crowd, and rush hours. However, there are many issues in public transportation, even though they are legal, regulated, policies are not strict enough to protect the passengers. This has led to the emergence of e-hailing services in Thailand in recent years. The research aims to explore the key factors influencing Thai passenger’s intention to reuse Grab Car service in Bangkok. The researcher focuses on six factors which are Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Price (PP), Perceived Convenience (PC), Perceived Safety (PS), and Brand Image (BI). The respondents are 400 Thai passengers who live in Bangkok and have experienced on using Grab Car service during the last three months. This researcher uses Cronbach’s Alpha method to test the validity and reliability of questionnaires and uses Descriptive Research method to analyze the demographic data of respondents. The results from this research can conclude that four independent variables, consist of perceived usefulness, perceived price, perceived safety, and brand image significantly influence to Thai passenger’s intention to reuse Grab Car service in Bangkok.
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ItemThe study on millennials Chinese independent traveler's decision to visit Bangkok, Thailand(Assumption University Press, 2020)The purpose of this study is to understand the factors that influence millennials Chinese traveler to Bangkok for independent travel. Based on the push-pull theory, the researcher selected three push (Escape, Get experiences & Knowledge, Socialization) and three pull factors (Nature, Culture, Activity). The researcher add if gender is a factor that influences people's decision to travel independently. In this study, 394 millennials Chinese who traveled independently in Bangkok are surveyed through questionnaires. The researcher use quota sampling and analyze 394 valid data. Independent samples t-test, correlation analysis, and multiple linear analysis methods are utilized to do hypothesis testing. Critical suggestions to improve Chinese independent traveler's decisions are followed accordingly.
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ItemInternational tourism and economic development-a panel data analysis of top 10 tourist visited countries(Assumption University Press, 2020)International tourism has been playing a key role in driving economic development for countries across the world. In fact, top 10 tourist visited countries have been gaining significant amount of tourism revenue, but also a large number of international tourists since two decades ago. As a result, this research analyzes relationships between international tourism and economic development of top 10 tourist visited countries. In so doing, the researchers adopted a quantitative research method, namely, panel-data multiple regression analysis to help analyze relationships among variables and test hypotheses. Key research findings confirmed that both international tourist receipts and outbound tourist expenditures have significant relationships with both GDP and GDP per Capita. Implications for future research and enhancing competitiveness of tourism industry are addressed.