Examining the structural relationship of destination image, tourist experience and tourist loyalty : an integrated approach
Examining the structural relationship of destination image, tourist experience and tourist loyalty : an integrated approach
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2018
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eng
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application/pdf
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20 pages
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Dusit Thani College Journal Vol.12 No.3 September - December 2018, 35-54
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Abstract
This study proposed a more integrated approach by examining the theoretical and
empirical evidence on the causal relationships among destination image, tourist expectation,
perceived quality, perceived value, tourist experience, tourist complaint and tourist loyalty.
The conceptual model is developed on the basis of literature review and exploratory study in
the fields of tourism destination management. The empirical data were collected in Bangkok.
A total of 392 questionnaires were returned and the data were analyzed using structural
equation model. The theoretical and managerial implications were drawn based on the study.
Findings and recommendations are also provided. The result of this study provides better
understanding of the factors influencing tourist experiences and tourist loyalty which benefit
for policy makers in maintaining and developing the destination competitiveness.