Recent Submissions

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    Using heuristic cues for insurance broker's intention to select automobile insurance companies 

    Maneerat Kor-Udom (Assumption University Press, 2016)

    The purpose of this study is to find the key influencing factors that the brokers used as the heuristic cues when they select the automobile insurance companies and propose it to the end customers. The heuristic theory is employed because the broker's decision processes seem to be repeating. Decision influencing factors, mostly, are not different across customers except in some minor conditions. Regarding the common business decision, the major heuristic cues cover both benefit or cost factors. Previous literature in the insurance context s...
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    The effect of relationship quality on cross-buying intention in bancassurance channel: a study on bank customers in Thailand 

    Suwanna Kitseree (Assumption University Press, 2016)

    There are limited studies of relationship marketing in Business-to-Consumer, especially in a bancassurance context, although this theory has been previously used in the marketing studies in the past. Thus, this study employed relationship marketing theory and related constructs to explain the success of bancassurance in Thailand. About 700 questionnaires were distributed but only 443 completed sets of questionnaires were qualified for SEM analysis after data cleaning process. Among the antecedents of relationship quality, only relational bon...
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    Risk factors in real estate development in Thailand 

    Sonthya Vanichavatana (Assumption University)
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    The revolution in insurance distribution channels in Hong Kong 

    Lui, Marina Lai Wah (Assumption University)
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    The development of worker safety and health in Thailand 

    Piyawan P. Charoensri (Assumption University)
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    Marine piracy in Southeast Asian Waters 

    Lawrence, Brian (Assumption University)
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    Marine cargo rating advisor : an expert system tool for underwriters 

    Parthasarathy, Sundararajan; Velayuthasamy, T, jt. auth. (Assumption University)
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    Aspects of reinsurance in Thailand 

    Lawrence, Brian (Assumption University)
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    Regulatory issues in six East Asian regimes 

    Suwanna Kitseree; Lawrence, Bria, jt. auth. (Assumption University)
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    Extending state benefits to vulnerable workers in Thailand 

    Angsana Channak (Assumption University)
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    The darker side of insurance 

    Lawrence, Brian (Assumption University)
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    Changing to electronic bill of lading by a freight forwarder in Bangkok 

    Areerat Lertkitcha (Assumption University)
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    Insurers' involvement in the consequences of global warming 

    Lawrence, Brian (Assumption University)
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    The responsiveness of insurers to the 2011 floods in Thailand 

    Angsana Channak (Assumption University)
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    Marine P&I clubs, and a Thai perspective 

    Lawrence, Brian (Assumption University)
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    The road to legislation for transporting hazardous goods in Thailand 

    Angsana Channak (Assumption University)
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    Changing perspectives of risk 

    Nichols, Philip (Assumption University)
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    Compulsory motor insurance in Thailand 

    Lawrence, Brian (Assumption University)
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