Recent Submissions

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    Personality traits and demographic profile predicting social networking site usage in Thailand 

    Vikanda Pornsakulvanich; Nuchada Dumrongsiri (2012)

    The present study examined the influence of the Big Five personality traits (i.e., Emotional Stability, Extraversion, Openness to Experience, Agreeableness, and Conscientiousness) on the amount of social networking sites (SNSs) usage, and the differences in time spent on SNSs among people who were in different age and gender groups in Thailand. This study employed a cross-sectional design using the purposive sampling to collect the data. Participants (N = 397) who have used social networking websites: Facebook, Twitter, and YouTube were partici...
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    Thai and non-Thai reader perceptions on politeness strategies in English language letters of request 

    Nussara Wadsom (2008-07)

    This paper studies the perceptions of Thai and non-Thai readers on politeness in business letters of request written by Thais. The study seeks to answer to what extent the Thai writer's strategies to make a 'polite' request match the reader's views. While studies of politeness in business correspondence in the past decades have revealed some remarkable differences in the strategic politeness used by English native and non-native speakers (e.g. Maier, 1992; Sims and Guice, 1992; Yeung, 1998; Chakorn, 2006) no studies so far have been made from...
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    Exploring bloggers' motivation and behavior in Thailand 

    Nuchada Dumrongsiri; Vikanda Pornsakulvanich (2009-06)

    Blogs have evolved exponentially as a global phenomenon where scholars have attempted to answer why and how people use blogs. An active weblog requires a long-term commitment and much effort from a host to frequently update the contents as well as from users to regularly interact with the webblog. Thus, an investigation on what motivate people to blog interactively may help us develop and promote blog usage to fulfill various needs of the users better. This study serves two purposes: (a) to discover the reasons why people blog and (b) to inv...

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