Recent Submissions

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    An Analysis of Online Shopping in Thailand 

    Chanidapa Prompongsatorn; Nattapong Sakthong; Sirion Chaipoopirutana; Combs, Howard (2012)

    Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on other independent variables. Additionally, they need to understand the cause of unreliability, how to eliminate it, and what functions have to be improved and maintained in order to attract consumers. This will allow organizations to understand the existing internet shopping environment and the consumers' decision to repurchase....
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    The Long Run Relationship between the Value of Chinese Yuan and Stock Market Return in Five Countries of the Association of Southeast Asian Nations From 2005-2013 

    Tian Wang; Witsaroot Pariyaprasert (2015-12)

    The research analyzes the long run relationship between the value of Chinese Yuan and stock market return in five countries of the Association of Southeast Asian Nations (Indonesia, Malaysia, the Philippines, Singapore and Thailand) from 2005-2013 by using daily data. The conditional work measured by Granger causality model. The value of Chinese Yuan under five selected countries were used as dependent variables. While the stock market index and trading volume of stock market were used as independent variables. The results show ...
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    The Relationship Between National Culture and Employee Performance Among us Multinational Companies in Bangkok 

    Rosesakorn Krongchuchuen; Chittapa Ngamkroeckjoti (2016)

    This paper aims to study the relationships between National Culture (Power Distance, Individualism and Collectivism, Masculinity and Femininity, and Uncertainty Avoidance) and Employee Performance (Work Result, Job Knowledge, and Job Satisfaction). This research using descriptive research with survey questionnaire. The selected 400 respondents are low-to-middle management level employees, who are working with the US Multinational Corporation (MNC) located in Bangkok during June 2013 to August 2013. Employees are classified by gender of which th...
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    Destination Competitiveness Amazing Bangkok versus Lion City Singapore 

    Adarsh Batra (Enlightening Tourism. A Pathmaking Journal, Vol 7, No 2 (2017), pp.154-178, 2017-12-01)

    Achieving a bigger share of international tourist arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourist destinations, Bangkok and Singapore could be of interest to tourism planners, practitioners and researchers. This study aims to investigate and compare the competitiveness of Bangkok and Singapore as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving touris...
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    Propositions and tentative model of factor effecting pirated software purchase intention 

    Sirion Chaipoopirutana (2009)

    The commercial piracy software is one complexity surrounding the phenomenon and it has become increasingly global. The trends will continue, and likely to accelerate which may be caused from many factors. The purpose of this article is to try to develop an appropriate model and propositions of major factors that may impact pirated software purchase intention. Based on various empirical studies, all major independent variables are attitude toward piracy, moral judgment, in ncome, word-of-mouth, culture origin, and economic environment. All t...
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    A Study of the factors influencing online purchase intention of consumer in China 

    Sirion Chaipoopirutana; Pan, Ying; Combs, Howard (2010)

    This study identifies the factors that affect online purchase intention of potential e-shoppers in China. The data were collected by distributing self-administered questionnaires to respondents in Fujian Province of the People's Republic of China. Descriptive analysis, Pearson's correlation and one-way ANNOVA were applied for data analysis. The results revealed that online purchase intention was influenced by individual perception, subjective norms, incentive programs and personal characteristics with the exception of personal need for inter...
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    Diffusion of innovation in Asia: a study of internet banking in Thailand and India 

    Sirion Chaipoopirutana; Combs, Howord; Yuttapong Chatchawanwan; Vij, Vikrant (2009)

    This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai banking customers living in several regions of the two countries. The attributes of innovation, used for this investigation, were complexity, compatibility, relative advantage and trialability. The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in Ind...
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    A comparison of Chinese and American tourist satisfaction in Thailand 

    Sirion Chaipoopirutana (2009)

    Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among tourists and their requirements is important for the tourism industry which may lead to an increased share of the tourism market. The objective of this study is to compare the level of American and Chinese tourists' satisfaction in Thailand. 390 respondents were considered to be the sample. The researcher applied Independent S...
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    An Investigation of environmental impact of mountain tourism activities in Hunza: a tourist' s perspective 

    Karim, Rehmat; Batra, Adarsh (2009)

    Environmental impact of tourism is a critical issue in the mountain regions around the world. This research aims to study the tourists' perspective on the environmental pollution and their behavior about mountain tourism activities in Hunza valley. The data was collected by a set of questionnaires distributed among 300 foreign tourists, who visited Hunza during September, 2009 to October, 2009. Descriptive statistics along with one-way ANOVA was performed to analyze and test the hypotheses. The research outcomes revealed that eco-tourists i...
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    Senior pleasure tourists: examination of their demogragraphy, travel experience, and traval behavior upon visiting the Bangkok Metropolis 

    Batra, Adarsh (2009-07)

    The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a sample of 384 senior foreign tourists responded to a survey carried out at the Bangkok International airport. Seniors are shown not to be a uniform conservative market, which has implications for product development. profiles differed in the priority ...
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    Fifty years on From the birth of global trade diplomacy 

    Dr.Ioan Voicu (The Nation, 2014-03-23)
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    ถึงเวลาของ fiber to home แล้วหรือยัง? 

    ปัญญลักษณ์ อุดมเลิศประเสริฐ (Strategy + Marketing, 2012-04-23)

    บทความของ ดร. ปัญญลักษณ์ อุดมเลิศประเสริฐ อาจารย์พิเศษ มหาวิทยาลัยอัสสัมชัญ กล่าวถึง เทคโนโลยี Fiber to the home (FTTH) หรือ เทคโนโลยีการส่งสัญญาณด้วยเส้นใยนำแสงเข้าสู่จัดหมายที่ต้องการ แทนที่การใช้เส้นทางแดงแบบในอดีต
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    Smart Grid - โครงข่ายไฟฟ้าอัจฉริยะเพิ่มประสิทธิภาพการสื่อสาร 

    ปัญญลักษณ์ อุดมเลิศประเสริฐ (Strategy + Marketing, 2012-02-20)

    บทความของ ดร. ปัญญลักษณ์ อุดมเลิศประเสริฐ อาจารย์พิเศษ มหาวิทยาลัยอัสสัมชัญ กล่าวถึงการนำเทคโนโลยี Smart Grid มาทำหน้าที่ส่งไฟฟ้าจากผู้ให้บริการไปยังผู้ใช้บริการด้วยระบบการสื่อสารแบบสองทางซึ่งสามารถจัดการการใช้พลังงานไฟฟ้าได้อย่างมีประสิทธิภาพ
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