Recent Submissions

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    Cross-disciplinary research and education post Copenhagen 2009 

    Nicholls, Philip (2010)

    The study of the environment and environmentalism in our universities too often fails to recognize its inherently trans-disciplinary nature. As we all know, beyond academia, environmental issues simultaneously encompass corporate, political, social, scientific, engineering, health, cultural, biological, legal and economic factors. This long list can indeed be readily expanded. Yet, in practice, if addressed at all, the issues of environmental research and education tend to be departmentalized; an outcome of what may be characterized as an hi...
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    A study of consumer intention to adopt E-Bay in Thailand 

    Maruf, Alam; Sirion Chaipoopirutana; Howard, Combs (2009-11)

    Online shopping has become increasingly popular in the modern marketplace with rapidly increasing numbers of online buyers reported every year. Web developers and marketers are continuously developing new strategies and easy to use websites to attract more global online users. The main purpose of this research was to study the relationship between perceived innovation characteristics of website design, risk, trust and intention to purchase from eBay in Thailand. The results of this study demonstrate that perceived risk and trust are particular...
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    Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior 

    Sirion Chaipoopirutana (2009-11)

    The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective of this study is to examine the different cultures and also, the relationship between perceived service quality, overall satisfaction, and consumer behavior. The data was collected from 200 Western, and 203 Thai respondents using the SERVPERF, overall satisfaction, and consumer behavior survey instruments. This study found ...
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    A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand 

    Sirion Chaipoopirutana; Nongnuch Likitsuwannakool; Combs, Howard (American Society of business and Behavioral Sciences, 2010-02)

    Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful use in Thailand, have the potential to solve this problem in a relatively pollution-free manner. The question is how to get more consumers to adopt this new form of energy? This study examined how NGV's can increase in popularity and obtain more consumer adoption in Thailand. A survey of 500 potential consumers from var...
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    Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand 

    Sirion Chaipoopirutana; Bunthuwun Laohasirichaikul; Combs, Howard (2010)

    This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and multiple regression techniques are applied to data collected from 500 Thai outpatients of the five largest private hospitals in Bangkok. The findings indicate that the four dimensions significantly affect corporate image, customer satisfaction, and customer loyalty. More specifically, the doctor concern dimension is the most i...
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    Awareness of sanctions and responsible behavior of foreign tourists to Cambodia 

    Pheng, Vimean; Batra, Adarsh (2009-11)

    Responsible tourist behavior is a major step in minimizing negative socio-cultural impacts, as well as facilitating more enjoyable tourist and host experience. Within the responsible tourism debate, the tourist is often overlooked, and sometimes represented as abandoning all sense of responsibility while on holiday. This research illustrates on the awareness of sanctions and responsible behavior of foreign tourists to Cambodia. A sample survey method was used, with a structured questionnaire as the research instrument, in Phnom Penh and Siem...
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    Sustainable tour operation : a perspective of Vietnamese tour operators in Ho Chi 

    Batra, Adarsh; Huong, Phan Mai (2009-07)

    The purpose of this study is to examine the attitudes of tour operators in Ho Chi Minh City, Vietnam, towards sustainable tourism development, and to examine whether the nature and size of the tour operation business, as well as the length of tours, make any difference in their attitudes. A sample survey method was used, with a structured questionnaire as the research instrument, at Ho Chi Minh City, Vietnam. Data from 100 inbound and/or outbound tour operators, as respondents, was used for statistical analysis. Independent Sample t-test and...

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