Recent Submissions

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    Using DMAIC to improve an in-store delivery service 

    Kittima Limsirivallop; Roach, Scott S.; Vilasinee Srisarkun (Assumption University Press, 2016)

    The objectives of this research were to identify problems, find solutions and implement actions to improve the delayed in-store delivery service process that was causing delay to customers at the AAA Company. This research applied the DMAIC (Define-Measure-Analyze-Improve-Control) model to improve the in-store delivery service within the firm's staff pick area. The service delays affected customer satisfaction. DMAIC helped the researcher analyze the root causes. The researcher also suggested an improvement plan with recommendations in orde...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyz...
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    Delivery performance improvement: a case of a secure logistics provider 

    Ryothatch Bhusithipatkool; Chanasit Thanathawee; Orawee Thongkam (Assumption University Press, 2016-06)

    The need for Secure Logistics Providers is concerned with outsourcing logistics which is focused on the expected safe delivery of valuable products. Delivery in Full and on Time is the major concern, as customers expect to receive their goods on tive especially before noon (on the same date of flight arrival). The focus firm is ABC Logistics Company. Its KPI is set at 95% effectiveness for a morning flight arrival, but this standard was not being achieved. This research project's purpose, therefore, is to identify improved delivery performa...
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    Costing a freight forwarder's outsourcing decision 

    Kasaem Limkarnjanachote; Srobol Smutkupt; Wasana Marksin; Sutta Sornmayura; Liang, Liu (Assumption University Press, 2016-06)

    Any international Freight Forwarder in Thailand faces tough competition. Airfreight is needed for some goods. The cost is high, but can be offset by low inventory cost. FF Company, the focus firm, provides airfreight services to manufacturers. To keep prices competitive, FF's total airfreight operation cost has to be contained. This research examined whether to outsource part of its airfreight operation or retain it in-house. The total cost of ownership (TCO) concept is used to evaluate this decision. Service quality had to be maintaine...
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    Managers' preferences for qualifications of new graduates in logistics 

    Pisoot Thankdenchai; Rawin Vongurai (Assumption University Press, 2016-06)

    The purpose of this paper is to address logisticians' qualifications compared to employers' preferences. The use of seven determinants in this study is based on Service Performance Units (SPU). The five domains are Reliability, Rates, Resources, Risk Avoidance, and Responsiveness. The support framework is based on the Thai Qualifications Framework (TQF). The TQF five key attributes are: 1) Development of Morals and Morality (Behavioral Ethics), 2) Knowledge and Ability Skill, 3) Ingenious and Intellectual Skill, 4) Interpersonal Relation wi...
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    Improvement of in-store delivery by applying the DMAIC model 

    Kitiya Wongbaesuj; Roach, Scott; Vilasinee Srisarkun (Assumption University Press, 2015-12)

    This study aims to identify and correct problems in the in-store delivery process at the ABC Home and Construction Appliances Company in Thailand. Too much time was involved, from the customer placing a sales order at the warehouse to collecting goods at the pick-up point. These problems caused often considerable waits for those customers who had chosen to collect their goods themselves. The DMAIC model has been used to identify existing problems and improve the current process of the in-store delivery process. The methodology includes obse...
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    The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention 

    Luo, Anqi; Roach, Scott; Chanita Jiratchot (Assumption University Press, 2015-12)

    The purposes of this study were to explore the relationship between the marketing mix's 7Ps (product, price, place, promotion, physical evidence, participants/people, and process) and customer satisfaction, and then customer satisfaction's relationship to customer repurchase intention for air freight services. Questionnaires were utilized in this study. Data were analyzed using SPSS software to analyze all hypotheses. As a result, hypotheses on product, promotion, physical evidence, participants/people and customer satisfaction were supporte...
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    Reconfiguring transportation from Shenzhen to Bangkok 

    Nithiwit Apaiwong (Assumption University)
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    Improving a railway control test system in Pakistan 

    Hathairat Kongyingyos (Assumption University)
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    Make-or-buy strategy for customs clearance services 

    Wilawan Phaenphong (Assumption University)
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    A vendor managed inventory programme in the gas industry in Thailand 

    Teerada Jongjiksuk (Assumption University)
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    Distribution strategy through a distribution center 

    Vatcharapol Sukhotu (Assumption University)
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    Inventory centralization in an electronics retail business 

    Sakayong Pattanavekin (Assumption University)
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    A mixed model for forecasting in a Thai nutrition manufacturer 

    Apiporn Leabchantra (Assumption University)
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    A courier company's service performance and customer satisfaction 

    Kanikar Pholsuwanachai (Assumption University)
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    Lean manufacturing strategy in a shoe factory 

    Wassana Lertpongpipat (Assumption University)
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    Applying the OES paradigm to the supply chain 

    Piyawan Puttibarncharoensri (Assumption University)
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