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    A structural equation model of factors influencing Thai digital music piracy: a conceptual perspective 

    Pannawit Sanitnarathorn (Assumption University Press, 2016)

    This study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from cassettes, to CDs, to the Internet and the related peer-to-peer (P2P) file sharing technologies, the Thai music industry has and continues to witness tumultuous times. More recently, broadband and Internet enabled smart phones have exacerbated the issues swirling around digital music piracy and the loss of revenue to both the musi...
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    Bridging the gap between tourism education, tourism industry and graduate employability: intricacies and emerging issues in Thailand 

    Batra, Adarsh (Assumption University Press, 2016)

    The university education system in ASEAN will be affected by the new market conditions. The path to success for Thai educational institutions is to engage the market with a frontal assault by anticipating market demands and preparing themselves to meet that demand. Hospitality and Tourism in an interdisciplinary field requiring different employability competency that has yet to gain attention by tourism and hospitality educators in the academia. If the travel and tourism industry in Thailand hopes to sustain itself, it will need personnel wh...
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    An investigation of Chinese new HSK test takers' learning motivation in Thailand 

    Yan, Ye (Assumption University Press, 2016)

    This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels of their learning motivation including the extrinsic motivation, intrinsic motivation, and self-efficacy for learning; (3) to compare the test takers' learning motivation according to their demographic factors; (4) to determine the effects of these demographic factors across extrinsic motivation, intrinsic motivation, and self...
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    A clinical study of the rate of episiotomy and perineal outcomes after delivery 

    Phat Prapawichar (Assumption University Press, 2016)

    Episiotomy is widely performed as a 'routine' procedure during childbirth. The potential benefits for the use of the episiotomy include the prevention of severe perineal lacerations and pelvic floor relaxation. Evidently, episiotomy procedure may increase the likelihood of severe perineal pain, healing outcomes, and third or fourth degree tears. In spite of all these factors this procedure still remains a clinical practice and as part of normal delivery. The aim of this study was to investigate the rate of episiotomy and perineal outcomes a...
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    ABAC GSB freshmen's perceptions on expected performance dimensions and learning preferences: implications to curriculum, instruction, and institution development 

    Chavez, Gloria S.; Kim, Seongdok; Tayko, Perla Rizalina M.; Kitti Phothikitti (Assumption University Press, 2016)

    This research aims to build comprehensive student profiles to identify perceptions and expectations of the students enrolled in the Master programs of the Graduate School of Business (GSB) at Assumption University of Thailand. The main purpose is to establish curriculum and instructional links between what is offered and what students perceived as relevant learning experiences in the program and contribute towards increased student satisfaction in their master degree education. Self-administered questionnaires were collected from 379 incoming...
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    The way to peace : a commentary on Matthew and Luke 

    Cameron, Richard (Assumption University)
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    Death as an enrichment 

    Viriyasirimongkol, Siriroj Cyril (Assumption University)
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    Share buyback : a blank check for management? 

    Thein, Myint (Assumption University)
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    Towards a strategic partnership between the USA and ASEAN 

    Voicu, Ioan (Assumption University)
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    Education and exploration 

    Gallagher, James (Assumption University)
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    Women managers : is there room at the top? 

    Patricia Arttachariya (Assumption University)
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    Interactive video and education 

    Gallagher, James (Assumption University)
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    Biological control of insect pests in Brazil 

    Samuels, Richard (Assumption University)
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    The managers' prime task : getting competent people committed 

    Simmons, John F. (Assumption University)
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    Computer and national development planning 

    Srisakdi Charmonman (Assumption University)
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    Determinants of capital structure choice : an empirical analysis 

    Siad, Ismail Ali (Assumption University)
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