Now showing items 1-20 of 46

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    Social capital in Southeast Asian business relationships 

    Theingi; Yokfar Phungphol (2008)

    Social capital is the glue and the lubricant facilitating network behavior [Anderson, A. & Jack, S. (2002). The articulation of social capital in entrepreneurial networks: a glue or a lubricant?. Entrepreneurship & Regional Development, 14, 193-210.]. The purpose of this paper is to add to the current literature on social capital by investigating social capital structures, opportunity, motivation and ability within export relationships in Thailand. We conceptualize social capital following Adler and Kwon [Adler, P. & Kwon, S-W. (2002). Social ...
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    Service quality, satisfaction, and behavioural intentions : a study of low-cost airline carriers in Thailand 

    Theingi (2009)

    Purpose - The purpose of this paper is to examine the relationships among the constructs of service quality, satisfaction, and behavioural intentions in passengers of three low-cost carriers (LCCs) offering airline services in Thailand. Design/methodology/approach - A large sample of 1,212 passengers who had travelled on LCCs in Thailand in the preceding 12 months is surveyed to test four hypothesised relationships among the constructs of service quality, satisfaction, and behavioural intentions using structural equation modelling (SEM). Findings ...
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    How exporters' and intermediaries' resources influence export performance 

    Theingi (2011)

    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their ...
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    Bank CG and Basel III 

    Unknown author (Manager 360 Monthly Magazine, 2011-01-10)
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    A Cross-Vergence of Consumer Preferences: An Empirical Study of Ethnic Subgroups in Thailand 

    Amonrat Thoumrungroje (2012)

    Building on Bandura’s (2002) social cognitive theory and Phinney’s (1993) three-stage model of ethnic formation, this study explores the trends towards cross-vergence of consumers’ demand in the globalization era. The results from an exploratory factor analysis aiming to identify the underlying benefits that consumers of three different ethnic subgroups in Thailand have towards a non-ethnic consumer product confirms the crossvergence thesis. Thus, both sociology and psychology literature complements each other in explaining both the ...
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    Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China 

    Bing, Zhu (2012)

    The purpose of this study is to examine a causal relationship between changes in exchange rate and changes in price level measured by CPI (consumer price index) in China by applying Granger Causality test, in which three major trading partners of China are chosen: the United States representing North America, European Union representing Europe, and Japan representing Asia. The secondary data, collected from National Bureau of Statistics of China, are for the period of January 2005 to April 2011 that spans the present managed floating exchange-rate ...
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    Market Timing with GEYR in Emerging Stock Market: The Evidence from Stock Exchange of Thailand 

    Nopphon Tangjitprom (2012)

    This paper aims to examine whether the market timing strategy with Gilt-Equity Yield Ratio or GEYR can create abnormal returns in Thai Stock market. The trading rules using GEYR are established and switching strategies between bonds and equities are implemented. The out-of-sample profitability of these switching strategies compared with the simple buy-and-hold strategy. The result shows that switching strategies using GEYR can provide higher return but lower risk than buy-and-hold equity portfolio, even after the transactions costs are considered. ...
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    The Review of Macroeconomic Factors and Stock Returns 

    Nopphon Tangjitprom (2012)

    This paper aims to review a number of studies on macroeconomic factors and stock returns. All of the macroeconomic variables are classified into four groups: variables reflecting general economic conditions, variables related to interest rate and monetary policy, variables concerning price level, and variables concerning international activities. Furthermore, various studies on macroeconomics factors and stock returns have employed different methodologies based on their purposes and interpretations. Although the results are mixed, most studies ...
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    International Market Expansion of ‘Jintan Nude’ in Thailand 

    Racela, Olimpia; Amonrat Thoumrungroje (2012)
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    The Perceived Ethicality and Efficacy of Fear Appeals: The Use of Graphic Warning Labels in Thailand 

    Amonrat Thoumrungroje (2012)

    Despite the noted persuasive effects of fear appeals in public health campaigns, there are criticisms of the ethicality of such appeals because they may create unnecessary concerns among audiences. This study examines the perceived ethicality of strong and mild fear appeals and their effect on attitude toward the package, attitude toward the product, and intention to change behavior in the context of an antismoking campaign launched in Thailand. A between-subjects experimental design involving 205 Thai smokers was implemented to measure the effects ...
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    Foreign-Branding, Product Evaluations, and Brand Image: An Experiment on Brand Pronunciation in Thailand 

    Amonrat Thoumrungroje (2012)

    The use of foreign branding has become a popular strategy to employ on local products. A betweensubjects experimental design involving a total of 80 Thai participants was conducted to examine the effects of foreign branding on consumers product evaluations and attitudes toward the brand. Foreign branding was manipulated as English and Thai pronunciation of six fictitious brand names. The results indicate that English pronunciation fostered higher perceptions of product hedonism, regardless of whether the product is actually hedonic, hybrid or ...
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    Forecasting of Rubber in Futures Market 

    Suppanunta Romprasert (2012)
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    Weak Form Efficiency of Six Equity Exchanges in ASEAN 

    Vesarach Aumeboonsuke (2012)

    This research investigates the weak form efficiency of six equity indices in ASEAN countries including the FTSE Bursa Malaysia Index (FBM), Jakarta Stock Exchange Composite Index (JCI), Philippines Stock Exchange Index (PCI), Stock Exchange of Thailand Index (SET), Singapore’s Straits Times Index (STI), and Vietnam Ho Chi Minh Stock Index (VN). The research examines the weak form efficiency across different equity exchange indices and also investigates whether there is an improvement in the weak form efficiency of each equity exchange index across ...
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    What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success 

    John, Surej P. (2012)

    During this decade, large numbers of researchers investigate the success factors of B2C e-commerce systems. This may be due to the increased popularity of internet and its wide range of applications on personal as well as business use. However it is to be noted that majority of these studies were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying e-commerce success factors among Asian online consumers. Another ...
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    Content Analysis of Wiki Discussions for knowledge Construction: Opportunities and Challenges 

    Vasa Buraphadeja (2012)

    Research on several aspects of asynchronous online discussions in online and hybrid courses has been successfully conducted using content analysis in the past. With the increase in Web 2.0 and social media use in education, research on knowledge construction within newer virtual environments like blogs or wikis is just emerging. This study applies a well-known model of content analysis for knowledge construction to an educational wiki environment. Twelve graduate students’ contributions to a wiki in a 14-week on-campus course on Web 2.0 technologies ...
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    The Effects of Macroeconomic Factors on Stock Return of Energy Sector in Shanghai Stock Market 

    Bing, Zhu (2012-11)

    The purpose of this study is to study the impact of macroeconomic factors on return of energy sector in Shanghai stock market (SEE), which are inflation rate, money supply (M2), exchange rate, industrial production, bond, exports, imports, foreign reserve and unemployment rate. The secondary data, collected from People’s Bank of China and the National Bureau of Statistics of China, were for the period beginning January 2005 to December 2011 with no any missing monthly observations. The samples are selected from Shanghai Stock Exchange (SEE) to ...
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    Unlocking Effect of Education 

    Peerawich Thovirijavej; Vorapitchaya Rabiablok (2013)

    This paper illustrates the benefit of evaluating the effect of education on income using education level rather than years of schooling. The result indicates that an extra year of advance education is worth more than an extra year of basic education.Our findings contradict with past research articles that find evidence of diminishing return to education but are consistent with Becker's[2] and Schultz's[9] claim that the positive effect of education on income is not uniform. Ultimately, our findings offer guideline for nation’s education ...