Now showing items 1-9 of 9

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    A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey 

    Nitipan Ratanasawadwat (2016)

    With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically ...
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    An Empirical Study of Life Insurance and Macro Economic Indicators 

    Amornrat Pattarakitham (2016)

    This study aims to identify macroeconomic factors that can be used to explain the variation in the demand of life insurance among developed, underdeveloped, and emerging countries in 2012. Data of 86 countries were used to conduct cross-sectional multiple regression. Results showed difference in life insurance demand across countries. Variables that explain the variation in 2012 are inflation, GDP growth, and amount of deposits.
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    A Proposed Model on Enhancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement 

    Panant Krairojananan (2016)

    Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers also utilized social media as an instrument for attempting to connect and create long-term relationship with their customers. This study aimed to propose a model on enhancing co-production of smartphone products using social media in customer engagement. The components of social media activities consisted of endorsing, sharing, ...
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    Extending the Socio-Economic Status (SES) Prediction System Based on the Thailand Marketing Research Society (TMRS) Standardized SES Classification for Thai Upcountry Urban Subjects 

    Jirayut Poomontre (2016)

    This research proposes an extension to the prediction system of socio-economic status (SES) by using asset ownership data, that the authors proposed previously on subjects based in Bangkok, to include Thai upcountry urban subjects. The prediction system is based on the standardized SES classification that is proposed by the Thailand Marketing Research Society (TMRS) and widely adopted by marketing research firms in Thailand. The paper describes the TMRS SES classification briefly, proposes a prediction system for Thai upcountry urban subjects ...
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    Security Concerns in Cloud Computing for Knowledge Management Systems 

    Thanyatida Gunadham (2016)

    This study discusses major security issues and concerns related to cloud computing environment in regard to knowledge management system processes such as knowledge creation, refining, storing, sharing, and utilization. This study uses the exploratory approach to address major security concerns and whether they need consideration for each knowledge management process. The result of this study reveals main cloud computing security concerns such as data security and confidentiality issues, access controls, data loss or leakage prevention, ...
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    The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand 

    Suchira Phoorithewet (2016-01)

    This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, customer engagement behaviors and customer loyalty. The respondents’ main concerns were related to technical and functional service quality and their engagement behavior were addressed mostly in offline mode when they interacted with their family, friends and occasionally communicating to the mobile providers. It was found that ...
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    Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab 

    Pisal Setthawong (2016-01)

    In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years in this problem domain. Though the traditional approaches have been used quite effectively, there is room for improvement. Due to better Internet infrastructure, many players are online which allows game developers to develop games that can collect gameplay data. With this gameplay data, it is possible to analyze the gameplay ...
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    Extending the Socio-Economic Status (SES) Prediction System Based on the Thailand Marketing Research Society (TMRS) Standardized SES Classification for Thai Upcountry Urban Subjects 

    Pisal Setthawong (2016-02)

    This research proposes an extension to the prediction system of socio-economic status (SES) by using asset ownership data, that the authors proposed previously on subjects based in Bangkok, to include Thai upcountry urban subjects. The prediction system is based on the standardized SES classification that is proposed by the Thailand Marketing Research Society (TMRS) and widely adopted by marketing research firms in Thailand. The paper describes the TMRS SES classification briefly, proposes a prediction system for Thai upcountry urban subjects ...