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    คลาวด์เทคโนโลยี 

    อธิปัตย์ คลี่สุนทร (2558)
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    Ten species of Culicoides Latreille (Diptera: Ceratopogonidae) newly recorded from Thailand 

    Aurnrat Thepparat; Bellis, Glenn; Chitapa Ketavan; Jiraporn Ruangsittichai; Suchada Sumruayphol; Chamnarn Apiwathnasorn (2015)

    A survey of biting midges in animal sheds, mangroves and beaches along the Andaman coastal region in southern Thai- land between April 2012 and May 2013 collected 10 species of Culicoides which were not previously known from Thai- land. These new records are C. arenicola, C. flavipunctatus, C. hui, C. kinari, C. kusaiensis, C. parabubalus, C. quatei, C. spiculae, C. pseudocordiger and C. tamada. An updated checklist of species of Culicoides reported from Thailand is provided.
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    A Web Based Learning System for Learning English on Mobile Devices 

    Anaraki, Firouz B. (2014)

    This paper explains the development of a HTML5 based system for learning English as a second language for iPhone, iPad, Android devices, and other smart mobile devices. HTML5 and jQuery Javascript library was used to develop this system. The web based system was in stalled on a server which could be accessed by any PC or smart mobile phones and tablets that support JavaScript library. Thirty English lessons were developed for this system. University students at Assumption University tried out this system using their mobile devices for...
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    A Pedagogical Perspective of Translanguaging in the ASEAN Context: A Lesson from Blogging 

    Deocampo, Marilyn Fernandez (2016)

    The focus of this study is to highlight how multilingual society such as in the Philippines and Singapore use translanguaging (Garcia, 2009), an umbrella term which is more than hybrid languages (Gutierrez et al., 1999) and code-switching and code-mixing (Bautista 2004; Mahootian, 2006) in journalistic blogs provided by yahoo.sg and yahoo.ph. Translanguaging is a linguistic resource used by various respondents to express their thoughts and feelings. The data in this study suggests that the majority of the participants exhibit a h...
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    Reflections Upon the Experience of Longitudinal Research into Cultural Event Production in a Developing Destination 

    Stevenson, Nancy (2015)

    Longitudinal studies have the capacity to provide more nuanced explanations of tour ism and event phenomena, taking account of complexity, change and context. This paper is a self -reflexive, methodological study of research pract ice. It investigates my exper ience of engaging with cultural event producers in an emerging destinat ion over a seven-year period. Focussing on my research journey, it considers the social and relational dynamics associated with longitudinal research. Reciprocal relations and co-production of cultural...
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    Local festivals, social capital and sustainable destination development: experiences in East London 

    Stevenson, Nancy (2016)

    This paper explores the nature of social capital ar ising from engagement in local fest ivals and the implications of this for the social sustainability of an emerging dest inat ion. Two case studies are developed from a longitudinal research project which investigates local festivals staged in the Hackney Wick and Fish Island area adjacent to Queen Elizabeth Olympic Park in East London, UK between 2008 and 2014. This area has been directly affected by extensive development and regeneration efforts associated with the staging...
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    Conspicuous Consumption of the Elite: Social and Self-Congruity in Tourism Choices 

    Correia, Antonia; Kozak, Metin; Reis, Helena (2016)

    This paper relies on social and economic psychology to explore how the travel choices of Portuguese citizens, with different status levels in their daily lives, perceive and adopt different conspicuous travel patterns because of public exposure. To account for the moderated role of public exposure on conspicuous travel patterns, 36 Portuguese citizens were interviewed. Q-methods were applied to explore the varying senses of conspicuous travel choices among citizens with different levels of public exposure, both individually and relative...
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    The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand 

    Son, Sunmi; Thongdee Kijboonchoo (2017)

    Nowadays Korea is well known by its popular culture, such as, TV dramas and pop music, called as "Korean Wave", which the Korean government has considered as soft power for enhancing exports. This study aims to investigate the impact of Korean wave on the purchase intention of Korean cosmetics. Korean wave in this study consists of three variables which are sympathy and empathy induced by Korean dramas, the attractiveness of Korean celebrities. The country image of Korea, brand awareness and brand equity of Korean cosmetics are al...
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    Problem Space and Solution Space Practice in Design Methods in Relation to Exotelic and Autotelic Experience: A Theoretical Exploration 

    Chutarat Laomanacharoen (2016)

    Design methods practiced in the modern industrial era tend to override the joy of designing. As the understanding of design as science emerged in the 1980s, prescriptive design methods have gradually replaced the descriptive design methods traditionally practiced by designers. In response to the world’s demand for cheap products, prescriptive design methods have also led to labor exploitation through mass production processes, which have ultimately changed the work-life experiences of those involved. This phenomenon has resulted in an "...
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    The study of regulations relating to safety in factory 

    Surattipong Kongthongnork (Bangkok : Assumption University, 2018-04)
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    Factors affecting patient satisfaction in public Hospitals in Bangkok 

    Aunthikarn Sudjai (Assumption University, 2018-04)
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    EFFICACY OF USER SURVEYS IN DESIGNING A UNIVERSITY WEBSITE - A CASE STUDY 

    Nagi, Kuldeep (2018)

    A website devoted to an academic institution sometimes fail to address its main purposes. In the process of satisfying the need of all stake holders- the students, faculty, alumni and outsiders, the elements of web design are compromised to an extent that either the website becomes too complex or becomes irrelevant. With advances in technology the role of web designers is also beginning to change from just being creators of a website to the facilitators of crafting a powerful user experience (UX). The very purpose of an academic websi...
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    International conference on entrepreneurship and sustainability in the digital era (ICESDE) 2018 

    Assumption University. Graduate School of Business (Assumption University of Thailand, 2018)
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    A study on the Impact of e-Commerce on SMEs in Thailand 

    John, Varughese Kizhakkacharuvil; Asawin Wichayachakorn; Nithiphong Vikitset (2018-06-26)

    Business-to-consumer (B2C) e-Commerce is the focus of this study with special emphasis to its impact on small-and-medium enterprises or SMEs in Thailand. The impact is investigated in two perspectives – the economic impact and the social impact- where the former is concerned to the firms in terms of increase in its profitability and operating efficiency and the latter is related to the society in general imparted by the firm in terms of employment created. The study further investigated the penetration of e-Commerce (B2C) among consumers o...

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