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    Over-investment and Free Cash Flow: Evidence from Thailand 

    Nopphon Tangjitprom (2015-04)

    This paper examines whether there is a relation between over-investment and free cash flow. In perfect capital market, it is expected that investment decision should not be influenced by the level of cash flow. However, the free cash flow hypothesis predicts that firms with higher free cash flow will be vulnerable to the agency problem like over-investment. Using the data from listed firms in the Stock Exchange of Thailand during 2001-2013, the result indicates that there is a positive relation between over-investment and free cash flow...
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    Gold futures contracts on comparing ordinary least squares and bivariate vector autoregression on hedging effectiveness 

    Suppanunta Romprasert (2014)

    Gold futures contracts are effective to be used as a hedging instrument in Thailand commodity futures exchange especially by bivariate vector autoregression model. The results indicate that constant hedge ratio after controlling for basis risk outperform the time-varying hedge ratio. Comparisons of the in-sample and out-of-sample hedging performance of each model imply that the BVAR model performs the better over OLS model. It is important for gold futures market participants to have an understanding of how effective the commodities futur...
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    Malaysia-Singapore-Thailand Capital Accumulation Growth (MST-CAG) 

    Suppanunta Romprasert (2015-04)

    Paper has presented ideal of capital accumulation growth by using Solow Growth Model for Malaysia, Singapore, and Thailand case. Based on past 10 years by those three countries, the economies have expanded. The investment on infrastructure also shows as a part of country’s sustained economic growth such as telecommunications, electricity and ports. In the same time countries are experiencing a growing in shortage of skilled technical personnel. Then, paper’s objective is to examine whether growth of countries is due to countries’ capit...
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    The influence of culture, gender and academic achievement on foreign language anxiety 

    Angsana Chanak (2016-03)

    Although a multitude of research studies have been conducted on communication anxiety, studies investigating cultural factors and communication anxiety from both a reading and writing perspective are limited. To help educators, the present study compared students from Thailand and the People‟s Republic of China (PRC) at an international university, in order to discover if culture, gender and academic achievement are significantly related to reading and writing anxiety. The results indicated that overall reading anxiety was not significantly dif...
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    Logistic Competitiveness and Export Performance: The Case of Myanmar Fresh Produce 

    Theingi, Hla (2015-03)

    Agriculture sector is the mainstay of the Myanmar economy accounting for 60 percent of the GDP and employing 65 percent of the labor force. Thus agriculture sector’s competitiveness is imperative for Myanmar’s economy. Agriculture sector’s competitiveness depends largely on logistic competitiveness of the country since logistic costs contribute 20% of the total cost of production. According to the World Bank Logistic Performance Index (2014) Myanmar rank 145 out of 160 countries with logistic efficiency of 40% of the best performer; German...
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    The Impact of Transformation Expectations on Conspicuous Consumption: A Cross-Cultural Comparison 

    Amonrat Thoumrungroje; Pattana Boonchoo (2015-02)

    Building upon the expectation states theory (EST), we propose a cross-cultural conceptual model to investigate the relationships between five underlying dimensions of transformation expectations and conspicuous consumption. We advocate that (a) consumers who believe they can transform themselves in various aspects through product consumption are more likely to engage in conspicuous consumption, and (b) the relationships between transformation expectations and conspicuous consumption vary across cultures. The delineation of relationships propose...
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    The Influence of Social Media Intensity and EWOM on Conspicuous Consumption 

    Amonrat Thoumrungroje (2014-08)

    An increasing number of people all around the globe are spending tremendous amounts of time in the cyber world on activities such as connecting with one another and searching for information. It is undeniable that social media, such as social networking sites (e.g. Facebook), micro blogging sites (e.g. Twitter), photo sharing sites (e.g. Instagram), and video sharing sites (e.g. YouTube) play a considerable role in peoples’ daily lives—changing the way people carry out their routines. This widespread consumption of social media has made an ...
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    Bank Stock Return Sensitivity to Interest Rate Changes in Thailand 

    Sirikarn Jeanchutima; Nopphon Tangjitprom (2015-01)

    Many studies were trying to explain the changes of stock returns by finding the factors impact on a certain market, industry, or stock. Focusing on the financial institution especially commercial bank, there are some research proved that interest rate is one of the crucial factor impact the commercial bank stock returns. Interest rate is the cost and return of money in financial market since commercial bank acts as major financial intermediary; therefore, interest rate is still the majority of its cost and return. In Thai stock market shows dif...
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    Antecedents and Consequences of Relationship Quality: An Exploratory Study on Hospitals in Thailand 

    Suppasit Sornsri (2015-01)

    The focal construct in this study is the relationship quality between the hospitals and the patients. The previous studies had developed relationship quality dimensions mostly in terms of “want to” aspect and tested their model in various B2B and B2C contexts. However, in several long-term relationships, “ought to” and “have to” aspects of relationship are also important in helping create the relationship longevity in spite of dissatisfaction in the relationship. Very few empirical researches on relationship quality have captured these dimensio...
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    Loyalty in Department Store Online Shopping 

    Nitipan Ratanasawadwat (2015-01)

    The purpose of this paper is to explore knowledge about the influences of e-service quality and technology acceptance model (TAM) on e-satisfaction, loyalty, and online purchase intention in online department store in Bangkok, Thailand. The online model was developed based on e-service quality and TAM. A self-administered questionnaire was employed to collect data from customers who had used and purchased products via online department store outlets. The data were collected from the respondents in Bangkok area during March 2014. 200 compl...
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    E-Service Attribute Analysis: An Application of Kano's Model 

    Nitipan Ratanasawadwat (2015-11)

    The aim of the paper is to contribute to a better understanding of e-service attributes through an empirical investigation. Very limited studies have been directed towards understanding the implementing role of e-service attributes influencing customer satisfaction in online movie theatre settings. Therefore, this study apply an empirical investigation for implementing online movie theatre quality attributes using an integrated method of Kano's model to persuade customer satisfaction.
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    Short Term IPO Returns In Stock Exchange Of Thailand: The Study In 2003-2013 

    Marisa Laokulrach (2015)

    This study examines the short term performance of initial public offering (IPO) in capital market of Thailand from 2003-2013. The daily price data is used in this study to identify the short term returns of IPO of the first trading day until the day that abnormal return cannot be earned. The results confirm the abnormal returns of the first trading day of IPO and also identify that their outperformance returns remain until day 246 after the market. IPO of four industries which are financial, service, resources, and technology outperform...
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    Extending a Standard Tablet into an Ocarina Playing Gaming Platform with Projected Parallax Layers 

    Pisal Setthawong (2015-10)

    This paper describes the implementation of a clipon hardware extension to the standard tablet to create a gaming platform that can help people play the 4 hole variation of the ocarina musical instrument. A clip-on contraption was used to project the visual output into a physically layered parallax layer to create an interesting visual presentation. The proposed clipon contraption was designed and custom-made to fit a standard 10” tablet and a 3D Role Playing Game utilizing the 4 hole ocarina fingering scheme as input was developed as a ...
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    An Alternative SR Spatial Enhancement Based on Adaptive Meridian Filter and GOM Registration for Severe Noisy Blurred Videos 

    Kornkamol Thakulsukanant; Vorapoj Patanavijit (2015-08)

    Commonly, filtering technique and the video registration technique are two main significance factors of a video SR (Super Resolution) enhancement algorithm. First, the classical filtering technique is based on a linear filter such as mean or median filter that are only suitable for noiseless or low power noise. Later, classical video registration techniques are usually based on a simple translation model because of the fast computation and easy implementation thereby this registration has high precision error. To get over both problems,...
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    An Alternative Single-Image Super Resolution Framework Employing High Frequency Prediction Using A Robust Huber Rational Function 

    Kornkamol Thakulsukannant; Vorapoj Patanavijit (2015-11)

    In general prospective, SI-SR or Single-Image Super-Resolution, which is one of the most useful algorithms of Super Resolution-Reconstruction (SRR) algorithms, is a mathematical procedure for acquiring a high-resolution image from only one coarse-resolution image, which is usually computed by Digital Image Processing (DIP). Even thought there have been substantially researched during the last decade, Single - Image Super-Resolution for applying on real implementations still keeps throw down the gauntlet. One of the practical Single- Im...
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    An Implementation of Online Marketing in Movie Theatre: A Case Study in Thailand 

    Nitipan Ratanasawadwat (2016-01)

    Movie theaters in Thailand have been expanded their ticket selling channels from offline to online. Therefore, customers can purchase movie tickets via online (website and mobile application). Some customers do not want to wait in a long queue. Some of them would like to make sure that when they arrive the movie theatre they are able to see the movie on the schedule time as they planned. Therefore, they decided to make reservation as well as purchase the tickets via online. This paper, therefore, is developed to be a practitioner-oriented...
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    The possibility of applying the philosophy of sufficiency economy in organizational purchasing 

    Suppasit Sornsri (2016-12)

    The main objective of this research is to explore the possibility of applying the Sufficiency Economy Philosophy in purchasing of the organizations. The Sufficiency Economy Philosophy is initiated by His Majesty the King Bhumibol Adulyadej of Thailand. The philosophy reflecting the principle of Thai culture is a method of development on the three foundations of moderation, reasonableness, and self-immunity. These three bases are performed with the provision of knowledge and integrity as well as the intelligence and perseverance leading to the t...
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    The Influence of Game Addiction and Internet Addiction among University Students on Depression Stress and Anxiety Mediated by Self-regulation and Social Support 

    Varma, Parvathy (2015-10)

    The present study investigated the direct and indirect influences of Internet and online game addiction on the levels of depression, anxiety, and stress mediated by self-regulation and social support among students of a private university in Thailand. The study’s sample consisted of 380 students of whom (218 females and 162 males) from a private university. Results from the path analysis indicated that the respondents’ level of game addiction and internet addiction had both direct and indirect influences on their levels of depression, anxi...
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    How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers 

    John, Surej P. (2012-08)

    Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict th...
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    The Impact of Green Advertising on Consumer Purchase Intention of Green Products 

    Bing, Zhu (2012-12)

    Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research findings reveal that credibility of claim (β=0.847, p<0.001) and consumer attitude toward green advertising (β=0.65 p<0.05) significantly influence cons...
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