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    Handbook of Research Methodology in International Business 

    Amonrat Thoumrungroje (2013)

    Research has always been a subject that either scares of bores people because it may seem complicated and tedious. However, research is very important because it gives us seemingly objective information necessary for sound decision making. In international business, making wrong managerial or strategic decisions can be extremely costly, thereforce, research becomes particularly essential.
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    Weak Form Efficiency of Six Equity Exchanges in ASEAN 

    Vesarach Aumeboonsuke (2012)

    This research investigates the weak form efficiency of six equity indices in ASEAN countries including the FTSE Bursa Malaysia Index (FBM), Jakarta Stock Exchange Composite Index (JCI), Philippines Stock Exchange Index (PCI), Stock Exchange of Thailand Index (SET), Singapore’s Straits Times Index (STI), and Vietnam Ho Chi Minh Stock Index (VN). The research examines the weak form efficiency across different equity exchange indices and also investigates whether there is an improvement in the weak form efficiency of each equity exchange index acr...
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    Export Import Practices: ASEAN Focus 

    Theingi, Hla (2013)
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    Roles of Travel Incentives on Employee Motivation and Perfomance, Journal of Business Administration 

    Nucharee Supatn (2016)

    Travel incentive is a type of the organizational reward that includes individual business meeting, group travel to offsite business meetings, as well as the travel and tours to any places outside the office. The influences of three factors related to travel incentives i.e. destination image, need for travel, and self-congruity on employees' perceived value on the travel incentives, their work motivation, as well as their job performance were tested in this research. Questionnaire survey was conducted. The 418 sets of data were collected from th...
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    Influences of Destination Image on Thai Students’ Perceived Value and Travel Motivation on the Work and Travel Program 

    Nucharee Supatn; Chanita Jiratchot (2015)

    Work and Travel is known as a program that brings students to work abroad during summer session. As the program is operated by the private firms, students' perception and reaction on the program are important in term of the prediction on the sustainability of the business. This research aims to study the relationships between destination image, perceived benefits and perceived monetary and non-monetary cost,which are time, effort, and possible risk, on perceived value and travel motivation. Questionnaire suvery was designed where 351 sets o...
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    Reduced Multi-class Contour Preserving Classification 

    Piyabute Fuangkhon; Thitipong Tanprasert (2016-06)

    This research presents the augmentation of the original contour preserving classification technique to support multi-class data and to reduce the number of synthesized vectors, called multi-class outpost vectors (MCOVs). The technique has been proven to function on both synthetic-problem data sets and real-world data sets correctly. The technique also includes three methods to reduce the number of MCOVs by using minimum vector distance selection between fundamental multi-class outpost vectors and additional multi-class outpost vectors to select...
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    Student Loan Defaults in Thailand: Problems and Guidelines for Solutions 

    Amara Tirasriwat (2016)

    The purpose of this research is to study the causes of Thai Student Loans Fund (SLF) defaults, analyze problems and their effect on the stakeholders, and guidelines for solutions. This is a documentary research with data collected from previous researches, articles, news, and other published materials from 1995-2014 and was analyzed by using inductive analysis. The research findingsrelated to the causes of defaults for repayment of SLF were: (1) Unethical mind of student debtors who intended to default.(2) Personnel in Financial Aid & Scho...
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    Security Concerns in Cloud Computing for Knowledge Management Systems 

    Thanyatida Gunadham; Pramote Kuacharoen (2016)

    This study discusses major security issues and concerns related to cloud computing environment in regard to knowledge management system processes such as knowledge creation, refining, storing, sharing, and utilization. This study uses the exploratory approach to address major security concerns and whether they need consideration for each knowledge management process. The result of this study reveals main cloud computing security concerns such as data security and confidentiality issues, access controls, data loss or leakage prevention, cy...
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    Extending the Socio-Economic Status (SES) Prediction System Based on the Thailand Marketing Research Society (TMRS) Standardized SES Classification for Thai Upcountry Urban Subjects 

    Jirayut Poomontre; Pisal Setthawong (2016)

    This research proposes an extension to the prediction system of socio-economic status (SES) by using asset ownership data, that the authors proposed previously on subjects based in Bangkok, to include Thai upcountry urban subjects. The prediction system is based on the standardized SES classification that is proposed by the Thailand Marketing Research Society (TMRS) and widely adopted by marketing research firms in Thailand. The paper describes the TMRS SES classification briefly, proposes a prediction system for Thai upcountry urban subjects b...
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    The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand 

    Theingi; Suchira Phoorithewet; Wang, Yunmei; Sikankaew Panthongprasert (2016)

    This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, customer engagement behaviors and customer loyalty. The respondents’ main concerns were related to technical and functional service quality and their engagement behavior were addressed mostly in offline mode when they interacted with their family, friends and occasionally communicating to the mobile providers. It was found th...
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    The Antecedents and Consequences of Customer Engagement: An Exploratory Study on Mobile Network Business in Thailand 

    Suchira Phoorithewet; Theingi; Wang, Yunmei; Sikankaew Panthongprasert (2016-01)

    This study explores the antecedents and consequences of customer engagement behavior in the Thai mobile network business. A qualitative research using 15 interviews was conducted to identify the service quality dimensions, customer engagement behaviors and customer loyalty. The respondents’ main concerns were related to technical and functional service quality and their engagement behavior were addressed mostly in offline mode when they interacted with their family, friends and occasionally communicating to the mobile providers. It was found th...
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    Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab 

    Pisal Setthawong; Saranpat Thanadsornsarn (2016-01)

    In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years in this problem domain. Though the traditional approaches have been used quite effectively, there is room for improvement. Due to better Internet infrastructure, many players are online which allows game developers to develop games that can collect gameplay data. With this gameplay data, it is possible to analyze the gameplay...
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    Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab 

    Pisal Setthawong; Saranpat Thanadsornsarn (2016-01)

    In measuring player’s perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years in this problem domain. Though the traditional approaches have been used quite effectively, there is room for improvement. Due to better Internet infrastructure, many players are online which allows game developers to develop games that can collect gameplay data. With this gameplay data, it is possible to analyze the gameplay...
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    An Empirical Study of Life Insurance and Macro Economic Indicators 

    Amornrat Pattarakitham; Chainarong Rungruengarporn (2016)

    This study aims to identify macroeconomic factors that can be used to explain the variation in the demand of life insurance among developed, underdeveloped, and emerging countries in 2012. Data of 86 countries were used to conduct cross-sectional multiple regression. Results showed difference in life insurance demand across countries. Variables that explain the variation in 2012 are inflation, GDP growth, and amount of deposits.
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    A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement 

    Sakuna Anuvareepong; Panant Krairojananan (2016)

    Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers also utilized social media as an instrument for attempting to connect and create long-term relationship with their customers. This study aimed to propose a model on enhancing co-production of smartphone products using social media in customer engagement. The components of social media activities consisted of endorsing, sharing, s...
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    Practical Programming Tutorial of Two Dimensional Discrete Fourier Transform (DFT) Based on MATLAB® for Both 2D Signals and Images 

    Kornkamol Thakulsukannant; Vorapoj Patanavijit (2016)

    The two-dimensional (2-D) Discrete Fourier Transform (DFT) and Inverse Discrete Fourier Transform (IDFT) represent mathematical models for 2-D signals (such as digital images and digital videos) in the frequency and spatial domains, respectively. Digital Image Processing (DIP) has been implemented globally over the past two decades. Thus, 2-D Discrete Fourier Transform (2-D DFT) is essential in terms of representing mathematical models and analyzing 2-D signals and systems. In light of its importance, this article presents a tutorial for ...
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    Adaptive Two-stage Spectrum Sensing under Noise Uncertainty in Cognitive Radio Networks 

    Kornkamol Thakulsukannant; Wilaiporn Lee; Akara Prayote (2016)

    To utilize licensed spectrum bands efficiently, spectrum sensing needs to be accurate and fast. The occurrence of noise uncertainty and the lower in received PU signal power due to the distance between the transmitter and the receiver, path loss, are the main challenges that has a great impact on the accuracy of spectrum sensing. In this paper, we propose a new scheme of two-stage spectrum sensing, “Adaptive Two-stage Spectrum Sensing (ATSS)”, under noise uncertainty environment. ATSS is a modified of a conventional two-stage spectrum sensin...
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    Tutorial of One Dimensional Discrete Fourier Transform (DFT): Theory, Implementation and MATLAB® programming 

    Kornkamol Thakulsukannant; Vorapoj Patanavijit (2015)

    The Discrete Fourier Transform (DFT) and Inverse Discrete Fourier Transform (IDFT) are classical approaches to mathematically model signals and systems in the frequency and spatial (or temporal) domains, respectively. Due to worldwide implementation of Digital Signal Processing (DSP) during the last two decades, Discrete Fourier analysis has become one of the most useful mathematical techniques for analyzing digital signals and systems. Consequently, this article provides a tutorial for the Discrete Fourier Transform (DFT) on 1- dimensional (1-...
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    A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey 

    Nitipan Ratanasawadwat; Rachsuda Jiamthapthaksin; Than Htike Aung (2016)

    With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically as...
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