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    An interpretation of love in Buddhism 

    Anchalee Piyapanyawong (Bangkok : Assumption University, 2016)
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    On the concept of well-being from the viewpoint of Wang Yang-Ming's moral system 

    I-Ching, Tung (Bangkok : Assumption University, 2016)
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    Factors relating to brand loyalty of a Fitness Health Club franchise Business in Vienna, Austria 

    Krivic, Sarah J.; Loh, Aaron (Assumption University Press, 2016)

    This study focused on brand loyalty for an international, franchised Fitness Health Club in Vienna, Austria. The researcher found six independent variables in order to analyse customers' brand loyalty towards the above mentioned Fitness Health Club. The data was collected through 366 useful questionnaires from the Fitness Health Club and its day-to-day customers and members in Vienna, Austria. The research tested the relationship between brand loyalty and seven variables, which were advertising spending, brand image, brand trust, customer or...
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    Determinants of customer satisfaction and customer loyalty in e-banking: a case study of Thailand's selected commercial banks in Bangkok's Central Business Area 

    Bogati, Deepin; Rawin Vongurai (Assumption University Press, 2016)

    The primary purpose of this paper is to identify the determinants of the factors influencing customer satisfaction and customer loyalty in the e-banking of commercial banks of Thailand. A 33 item questionnaire was developed based on the literature review and tested for reliability and validity using Cronbach's alpha test. A total of 400 questionnaires were distributed to 204 e-banking banking preferring clients and 196 traditional banking preferring clients. The regression analysis suggested that core service quality, social benefits, confid...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyz...
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    Using DMAIC to improve an in-store delivery service 

    Kittima Limsirivallop; Roach, Scott S.; Vilasinee Srisarkun (Assumption University Press, 2016)

    The objectives of this research were to identify problems, find solutions and implement actions to improve the delayed in-store delivery service process that was causing delay to customers at the AAA Company. This research applied the DMAIC (Define-Measure-Analyze-Improve-Control) model to improve the in-store delivery service within the firm's staff pick area. The service delays affected customer satisfaction. DMAIC helped the researcher analyze the root causes. The researcher also suggested an improvement plan with recommendations in orde...
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    Teaching competency and effectiveness of Assumption University: academic year 1/2016 

    Institute for Research and Academic Services (Institute for Research and Academic Services, 2016)
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    Teaching competency and effectiveness of Assumption University: academic year 3/2015 

    Institute for Research and Academic Services (Institute for Research and Academic Services, 2015)
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    Factors influencing Bangkokkian adults' decision-making in choosing and English language school 

    Natchanan Ammarit; Fernando, Marrisa (Assumption University Press, 2016)

    The purpose of this study was to determine the factors influencing Bangkokian on decision-making in choosing an English language school. This study applied non-probability sampling as a sampling procedure. The questionnaires were distributed by snowballing sampling with 400 questionnaires distributed by both offline and online platforms. This study applied four statistical models including descriptive analysis, One-Way ANOVA, Pearson's Correlation and multiple regression analysis. Most of the respondents were female. The majority of the re...
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    Tourists' overall satisfaction for tourism products of Koh Chang, Thailand 

    Jittaporn Wilaijitt (Bangkok : Assumption University, 2012)
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    Perceptions of international tourists towards tourism products in and around Yangon 

    Han, San Nyein (Bangkok : Assumption University, 2014)
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    Satisfaction for E-commerce affecting customer loyalty: a case study of internet users in Bangkok 

    Nalinrat Samritworng (Bangkok : Assumption University, 2012)
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    Employee motivation to use preferred suppliers: a case of an it company 

    Nattanan Bulpitak (Bangkok : Assumption University, 2014)
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    Improving quantitative forecasting for a trading company 

    Nuttavit Disayabutr (Bangkok : Assumption University, 2016)
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    An application of DMAIC method to reduce defects: a case study of buckle manufacturing 

    Sathaporn Rungrueng (Bangkok : Assumption University, 2015)
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    Using TCO analysis to an outsourcing decision for a freight forwarder 

    Kasaem Limkarnjanachote (Bangkok : Assumption University, 2015)

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