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    A Survey of Technologies and Trends for On-line Communication, Teaching and Learning 

    Nagi, Kuldeep (Digital Production Press, Assumption University, 2015)

    With so many technologies available today to help support and promote an institution’s campus culture, students and instructors feel overwhelmed with what they should use for enhancing communication. Trends like “Facebook”, “Twitter” “Google +”, “Skype”, You-Tube” and “Line” are making the rounds in education, but what do these trends means for instructors and students, and how are they affecting teaching and learning practices and communication? For example, if smart devices and applications are popular among students, which ones a...
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    การพัฒนาพลเมืองไทยให้มีความเป็นพลเมืองโลกในประเทศไทยยุค 4.0 

    ณธรา เหมือนปิ๋ว (2561)

    บทความนี้มีความมุ่งหมายที่จะสรุปแนวคิดในการพัฒนาพลเมืองไทยให้มีความเป็น พลเมืองโลกในประเทศไทยยุค 4.0 ตามนโยบายของรัฐบาลที่มุ่งใช้นวัตกรรมเพื่อเพิ่มคุณค่า ทางเศรษฐกิจ (value-based-economy) ข้อมูลที่เกี่ยวข้องจากในประเทศและต่างประเทศ ภายใต้ประเด็นต่อไปนี้ (1) การศึกษาเพื่อความเป็นพลเมืองโลก (2) ทักษะในศตวรรษที่ 21 (3) รายงานของ OECD และ UNESCO เรื่องการศึกษาของประเทศไทย และ (4) นโยบาย การศึกษาในประเทศไทย ได้ถูกสรุปและนำเสนอ พบว่าสิ่งที่สำคัญที่สุดที่ช่วยให้ประเทศ พัฒนาและควรแก่การให้ความสำคัญคือ ต้นทุนทางด้านประชากร (human ...
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    CONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOK 

    Natthawut Chartpathomrak (Digital Production Press, Assumption University, 2017)

    Advertising is a social form of communication that conveys the cultural values of a given society in such a way that the audience finds similarity between themselves and the cultural norms, values, and attitudes presented in the advertisements. Advertising is used for promoting commercial products and services. This study shows the impact of advertising toward customer purchase intention that is affected by various independent variables.
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    THE EFFECT OF ADVERTISING ON BTS SKYTRAIN TOWARDS PURCHASING INTENTION 

    Nunthita Prongsirikul (Digital Production Press, Assumption University, 2017)

    BTS Skytrain was known as a rapid transit system in Bangkok, the capital city of Thailand. There is an advertising establish in the Skytrain and in the station’s area. With an expansion and development of the BTS Skytrain for the highest used, most of the areas belong to BTS were used for advertisement purpose as there is people using BTS Skytrain more than 500,000 people per day. It can guarantee that the advertising shown in BTS Skytrain area will attract large amount of people. This study investigated that among three types of tran...
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    THE IMPACT OF REMODELING BRANCH BANKING FOR A CASE STUDY OF THAI MILITARY BANK (TMB) TOWARD CUSTOMER ENGAGEMENT 

    Ponlakorn Supamongkoldee (Digital Production Press, Assumption University, 2017)

    As a trend of digital technology have grown rapidly in Thailand and it will be integrate to all industry in future include banking industry with customer centricity concept. Commercial bank’s branch in Thailand was consider as first issue that was impact by this challenge on retail banking environment (sales and service experience), convenience of terminal and efficiency for providing services. Moreover, behavioral of customer to visit the branch was changing toward a digital channel, while the physical channel is require for custom...
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    ADOPTABILITY of IoTs IN THAILAND HEALTH CARE 

    Nophawan Kritsavong (Digital Production Press, Assumption University, 2017)

    Since Technology is driving changes in everyone life around the globe, It affects most of the aspects of our daily life. Health is one of the important things that everyone concern and cannot avoid being involved with. The initiative idea of the thesis is to find out the possibility that technology can bring and offer to Thailand health care system in both public and private sectors. The development of technology in Thailand’s Health Care depends on various factors such as ICT (Information and Communication Technologies) infrastructur...
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    THE STUDY OF FACTORS AFFECTING INTENTIONS TO USE CAR SHARING SERVICES IN THAILAND 

    Direk Tayakee (Digital Production Press, Assumption University, 2017)

    This research is conducted to explore the factors affecting intentions to use car- sharing service in Thailand. There are six hypotheses and seven variables which are perceived quality, emotional value, consumer uncertainty, product image, consumer aspiration, attitude towards service, and intention to use. The primary data were gathered from 100 respondents who are living in Thailand and have experienced in carpooling service before at least one time. The questionnaires were distributed online through social networks. The five-point...
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    THE IMPACT OF PERCEIVED SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF MEDINBOX 

    Wang, Lanyifan (Digital Production Press, Assumption University, 2017)

    The following study of this paper is to examine the impact of perceived service quality, customer satisfaction on customer loyalty of Medinbox with the 103 numbers of valid respondents. This study discusses the importance customer Perceived Service Quality which influence Customer Overall Satisfaction, Customer Loyalty in a long-term. The results stated that Perceived Service Quality, Customer Overall Satisfaction, and Customer Loyalty are significantly related to each other. Recommendations are for managers of Medinbox to understan...
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    E-BUSINESS: GROWTH AND TRENDS IN THAILAND 

    John, Varughese K.; Nithiphong Vikitset; Duangta Duangekanog; Asawin Wichayachakorn (Digital Production Press, Assumption University, 2017)

    The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the peopl...
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    ELEARNING TEACHERS’ AND STUDENTS’ PERCEPTION TOWARD LIVE-VIDEO CONFERENCE IN AN ELEARNING ENVIRONMENT 

    Satha Phongsatha; Athipat Cleesuntorn (Digital Production Press, Assumption University, 2017)

    In an online learning environment, the majority of teaching and learning are conducted asynchronous communication methods. The tools such as the learning management system, web forum, social media, e-mail, and others are example of such tools. In order to ensure that students can access to the instructors as well as classmates as in traditional learning method, a synchronous communication means should be included as part of teaching and learning. In modern digital technology, examples of services and softwares that allow people to ...
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    INVESTIGATING VIRTUAL INSTRUCTOR ROLES AND ONLINE TEACHING EXPERIENCE: A PROGRAM LEVEL CASE STUDY 

    Naree Achwarin; Brahmakasikara, Laura M.; Athipat Cleesuntorn (Digital Production Press, Assumption University, 2017)

    Delivery of distance education via internet based technology to make learning interactive and collaborative has become increasingly accepted in education nationwide and worldwide. New technologies provide the opportunity and challenge teachers to perform virtual instructor roles. This research study reflected on the virtual instructor roles and online teaching experiences towards eLearning delivery mode. The objective of the study was to explore the virtual instructor roles and online teaching experiences at program level at Graduate ...
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    DIMENSIONS OF PATERNALISTIC LEADERSHIP AND EMPLOYEE OUTCOMES IN SMALL THAI FIRMS 

    Duangta Duangekanong; Somsit Duangekanong; John, Varughese K.; Asawin Wichayachakorn; Nithiphong Vikitset (Digital Production Press, Assumption University, 2017)

    The purpose of this study is to examine the effect of paternalistic leadership dimensions (authoritarian, benevolent, and moral) on employee outcomes in small Thai firms. Outcomes examined include two intermediate outcomes (organizational commitment and job satisfaction) and one further outcome, resulting from organizational commitment and job satisfaction, which was self-reported in-role job performance. Paternalistic leadership was studied because of its cultural consonance in Thailand and its status as a frequently observed leaders...
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    DETERMINANTS OF QUALITY IN HIGHER EDUCATION: FACULTY PERSPECTIVE 

    Brahmakasikara, Laura; Naree Achwarin; Satha Phongsatha (Digital Production Press, Assumption University, 2017)

    There has been a debate amongst academicians as to what quality means in higher education. Quality means differently in each country depending on the context, political context, rules and regulations as what constitute quality since quality assurance practices vary from country to country as well as quality assurance requirements. Due to these discrepancies, this paper mainly focuses on key players the authors perceive as determinants of quality in higher education and their roles in pursuing continuous quality in the provision of e...
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    THE GLOBAL COMPETITIVENESS OF THAILAND: AN ANALYSIS OF THE ASEAN COMMUNITY 

    John, Varughese K.; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (Digital Production Press, Assumption University, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Ef...
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    BARRIERS TO TECHNOLOGY INTEGRATION FOR TEACHERS IN THAI- CURRICULUM SCHOOLS 

    Wachirawut Bobby Veerathanongdech (Digital Production Press, Assumption University, 2018)

    Education reform with technology use has been in the works since the 1997 Constitution of Thailand, but Thai student achievement has not improved overall. This research investigates any influence of Technology Integration barriers that are external and internal to the teacher, on their intention to integrate technology in the classroom. 105 teachers of Thai- curriculum schools were sampled, and their data was collected by Technology Integration Barrier Survey (TIBS). Multiple Linear Regression was used to find relationships between ...
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    AN EMPIRICAL ANALYSIS OF DETERMINANTS DRIVING M-COMMERCE ADOPTION IN THAILAND 

    Ployrawee Yingcharoen (Digital Production Press, Assumption University, 2018)

    This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was...
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    DRIVERS OF INTENTIONS TO PURCHASE SHRIMP PRODUCTS IN SWITZERLAND 

    Suthasinee Saesoo (Digital Production Press, Assumption University, 2018)

    The drivers of intention to purchase towards local shrimps products in Switzerland was conducted to examine the relationship between variables; attitude towards local shrimp consumption, attitude towards supporting local agri-business, consumer ethnocentrism, subjective norms, and intention to purchase. In this study, Theory of Reasoned Action (TRA) was applied. One hundred of respondents were asked to complete the questionnaire. Then, the process of analyzing the data was taken. All six hypotheses were tested by Pearson Correlation ...
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    THE KAREN PEOPLES OF MYANMAR: AN EXAMINATION OF ISSUES SURROUNDING KAREN COMMUNITIES IN MYANMAR AND THE APPLICATION AND IMPLEMENTATION OF HUMAN RIGHTS PRINCIPLES AND LAWS 

    Mendiolaza, Gustavo A. (Digital Production Press, Assumption University, 2018)

    This paper explores the current and past practices of the government of Myanmar in its attempts to disenfranchise and disempower the sizeable minority of Karen peoples. The Karen, constituting a large community that stretches predominately over the two countries of Thailand and Myanmar is often overlooked because of the lack of readily available information regarding Myanmar in general and the Karen in particular. This paper views the issues that surround the Karen and the human rights violations they have suffered in the past 70 year...

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