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    A comparative study of teachers' perceptions towards school's professional development according to their demographics at No. 26 Basic Education High School in Mandalay, Myanmar 

    Chit, Khin Nandar; Yan, Ye (Assumption University Press, 2017-06)

    The main purpose of this study was to compare the significant differences in the teachers’ perceptions towards school’s professional development according to their demographics: age, grade level currently teaching and years of teaching experience at No. 26 Basic Education High School in Mandalay, Myanmar. The participants of this study were 96 teachers from No. 26 Basic Education High School at Mandalay, Myanmar during the academic year 2015-2016. This study was designed as quantitative and comparative study. Data was gathered using the resear...
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    A comparative study of attitudes toward English as a foreign language learning between upper secondary students in Science-Mathematics and Arts-Language programs at the Demonstration School of Ramkhamhaeng University, Thailand 

    Nataporn Manachon; Suwattana Eamoraphan (Assumption University Press, 2017-06)

    This study focused on three objectives. The first objective was to determine the level of upper secondary students’ attitudes toward English as a foreign language learning in Science-Mathematics at the Demonstration School of Ramkhamhaeng University. The second objective was to determine the level of upper secondary students’ attitudes toward English as a foreign language learning in Arts-Language at the Demonstration School of Ramkhamhaeng University. The third objective was to compare the students’ attitude toward English as a foreign languag...
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    The relationship between divison heads' leadership styles and teacher satisfaction at Siam Commercial College of Technology 

    Chakkapark, Joshua; Wantana Vinitwatanakun (Assumption University Press, 2017-06)

    This study aimed to bridge the gap between the minimal literatures in regards leadership styles and job satisfaction. To guide this study, the following two research questions were formulated: (1) what is the relationship between division heads’ leadership style and teacher satisfaction at Siam Commercial College of Technology? (2) what are the influence of each component of division heads’ leadership on teacher job satisfaction? This study included 166 subordinates at Siam Commercial College of Technology. Using a quantitative approach, the pa...
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    The relationship between self-compassion and academic procrastination being mediated by Shame and Anxiety 

    Hajiaziz, Amirhossein; Ho, Robert (Assumption University Press, 2017-06)

    This study was conducted to investigate the direct and indirect influences of self-compassion on procrastination among Assumption University students in Thailand. The sample consisted of 200 respondents (male: n=74, 37%; female: n=126, 63%) who voluntarily filled in the study’s survey questionnaire consisting of the State-Trait Anxiety Inventory (STAI- Form Y) to measure anxiety; the Procrastination Assessment Scale for Students (PASS) to measure the level of academic procrastination; the Self-Compassion Scale (SCS) to measure the level of self...
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    A comparative study of middle school deaf students' perceptions towards vocational internships according to their gender, grade level and family income at the Special Education School of Qujing, China 

    Liu, Yang; Yan, Ye (Assumption University Press, 2017-06)

    The purpose of this study was to identify the demographic factors of the deaf students, to determine the deaf students’ perceptions towards vocational internships, and to compare the deaf students’ perceptions towards vocational internships at the Special Education School of Qujing according to gender, grade level and family income in 2015. A total of 147 deaf students (106 male and 41 female), from grade level 7 to vocational high school completed the survey. Statistical measures employed included frequency and percentage, mean and standard de...
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    Postpartum depression: a comparison of knowledge and attitude between the family members of postpartum women 

    Patcharee Juntaruksa; Phat Prapawichar; Chettha Kaewprom (Assumption University Press, 2017)

    Postpartum Depression (PPD) is a common complication that mostly occurs during the postpartum period with the consequence of negative health outcomes for women and infants as well as other family members. The relatives of women are the first group that can notice abnormal signs and symptoms of PPD after discharge from the hospital. This study was a cross-sectional survey, aiming to explore knowledge and attitudes of 400 postpartum women’s family members regarding PPD. A self-administered survey questionnaire was used for data collection. Data w...
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    An analysis of metaphors in Sri burapha's behind the painting and Ma Ma Lay's Not Out of Hate 

    Tanapa Buakhao; Deocampo, Marilyn F. (Assumption University Press, 2017)

    This research is a comparative study of metaphors in two Asian novels. A Thai novel, Sri Burapha’s Behind the Painting was first published in 1954 and a Burmese novel, Ma Ma Lay’s Not Out of Hate in 1991. It aims to understand various metaphorical patterns that influence the thematic development and interpretations of these novels. Pragglejaz Group’s (2007) Metaphor Identification Procedure, Ahrens’ (2002) The Conceptual Mapping Model, and Lakoff’s (1992) The Contemporary Theory of Metaphor are chosen as the frameworks of data analysis in this ...
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    Thai expatriate managers: issues facing Thai hotels operating abroad 

    Nitchamon Ongkasuwan (Assumption University Press, 2017)

    In order to succeed abroad, multinational corporations (MNCs) need, among other things, to carefully recruit their expatriate managers (those managers running their overseas subsidiaries). This has become a key issue for MNCs to achieve and maintain a competitive advantage in a global market. In Thailand, selecting competent and reliable expatriate managers is all the more critical as outward foreign direct investment by Thai companies is rapidly increasing, most notably in the hotel sector. Many Thai hotel chains are now investing abroad to di...
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    Determinants of the stock market index in Pakistan - a case study of the Karachi Stock Exchange index (KSE 100) from 2000 to 2014 

    Zubair, Farees; Thongdee Kijboonchoo (Assumption University Press, 2017)

    This paper explores the causal links between nine fundamental variables and stock prices in Pakistan’s Karachi Stock Exchange index – KSE 100. It contributes significantly to the study of the stock exchange performance in Pakistan since the findings of prior studies were mostly divergent. Monthly data from January 2000 to April 2014 are used to analyze the impacts of the Industrial Production Index, the money supply, the Pak-US interest rate differential, the real effective exchange rate, the balance of trade, the expected inflation, the govern...
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    Cultures as determinants of innovation - an evidence from European context 

    Habisch, Andre; Bing, Zhu (Assumption University Press, 2017)

    Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in ...
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    Applying an EOQ model to reduce an inventory cost 

    Russarin Jiraruttrakul; Srobol Smutkupt; Wasana Marksin; Liang, Liu; Chanasit Thanathawee (Assumption University Press, 2017-06)

    This research study applies an EOQ model (Economic Order Quantity) to reduce an inventory cost. The focus ABC Company is a Beer Importer in Thailand. It faced the problem of high inventory cost and lackluster inventory management. The root cause was that the Company had no standardized ordering process, which meant a high cost of carrying excess inventory, or having too little to meet demand. It also meant paying a high storage charge. The EOQ Model was proposed, to make substantial improvements. Historical inventory stock data for years ...
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    Improving vehicle tracking in a holding carpark 

    Chatchawan Trakoonsitthisri; Srobol Smutkupt; Orawee Thongkam; Sutta Sornmayura (Assumption University Press, 2017-06)

    This research was conducted to improve the operation of a parking area for vehicles waiting for export, and reduce the cost of management fees, through implementation of a barcode system. Barcoding is an automated identification system which is powerful technology and applied in many fields. A barcode system was designed and tested to see if it could solve the parking problem. The focus company in this research manufactures vehicles in Thailand for export. Its internal operations are very good, but identifying where each vehicle is in the s...
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    A comparative study of students' perceptions of expected ICT use and actual ICT use in classroom practices at Nawaminthrachnuthit Bodindecha School, Thailand 

    Warden, Stephen Alexander; Yan, Ye (Assumption University Press, 2017-06)

    The purpose of this study was to determine if students’ perceptions of expected Information Communication Technology (ICT) use were being met. This research study examined grade 10 through 12 students’ perceptions of expected and actual ICT use in three subjects; English, Mathematics and Science. The research was conducted on 9 different classes at Nawaminthrachinutit Bodindecha: three classes for each grade level. Also, one class in each grade level represented the one of the three main programs of study: English; Mathematics; and Science. Thr...
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    The influence of goal striving and self-efficacy on life satisfaction, mediated by hope, among Thai working persons 

    Narindr Vangsrivadhanagul; Blauw, Jon; Arunya Tuicomepee (Assumption University Press, 2017-06)

    This investigation attempted to examine the influence of goal striving and self-efficacy on life satisfaction, being mediated by hope, among Thai working persons. Data were collected from 523 working persons in the Bangkok area. A self-administered survey questionnaire in Thai was employed for data collection. The questionnaire consisted of the following: a researcher-constructed set of questions to elicit demographic information, the Goal Striving Scale (GSS) to measure the level of goal attainment in various areas of life, the General Self-Ef...
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    Young Thai men driving dangerously: a cross-cultural validation study of the Motives for Dangerous Driving Scale (MDDS) 

    Chinarat Nakhasathien; Ho, Robert (Assumption University Press, 2017-06)

    The present study was conducted to investigate the cross-cultural reliability and validity of the Motives for Dangerous Driving Scale (MDDS) as a multidimensional measurement tool that can tap into different motives underlying dangerous driving among young Thai male drivers. The sample consisted of 300 participants aged between 18 to 28 years. Exploratory factor analysis yielded a three-factor structure underlying the Thai-based MDDS. These three factors represent three major motives for dangerous driving among young Thai male drivers: ‘driving...
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    A comparative study of primary three students' oral interaction achievement learning through communication games and role play at Burapa English Programme School of Thailand 

    Manpreet Sachasiri; Suwattana Eamoraphan (Assumption University Press, 2017-06)

    This study focuses on primary 3 students’ oral interaction achievement at Burapa English Programme School of Thailand (BEST). Forty students participated in this study. The study used a two experimental group design where the sample was divided in two groups. Group A students learning through communication games and role play as a teaching approach, while group B students learning through role play and communication game as another teaching approach. The purpose of this study is to investigate if there is a significant difference of learning En...
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    A comparative study of student academic achievement and satisfaction in grade 4 science under traditional instruction and cooperative learning instruction methods at Sarssas Witaed Bangbon School, Thailand 

    Zuber, Pierre; Lynch, Richard (Assumption University Press, 2017-06)

    The National Education Act of B.E. 2542 (1999) as well as the Basic Education Core Curriculum of 2008 emphasize the importance of both the acquisition of the English language in present Thai society, as well as the development of 21st century skills for all Thai children. Furthermore, the Thai Ministry of Education supports and encourages cooperative learning as a way to create appealing, motivating, and meaningful learning. Unfortunately, this vision is often not shared by schools in Thailand, which prefer a more traditional instructional meth...
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    The Impact of Individual Level Cultural Value Orientation as A Moderator of Seller Influence Tactics, Relationship Quality, and Customer Loyalty 

    Veerasak Prasertchuwong (Assumption University, 2015)

    As competitions in marketing intensify and many marketers offer products that are similar, salespersons are forced to adapt their marketing strategies to survive. Relationship marketing has become the suitable strategy that salespersons employ to cope with this situation. Nevertheless, each and every customer is unique, so a better understanding of customers at the individual level is essential. Thus, this research examined the effects of cultural value orientations of customers at the individual level on the relationship between seller infl...
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    Antecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand 

    Suppasit Sornsri (Assumption University, 2015)

    This study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospit...

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