The new trends and innovations in selected five-star hotels in Bangkok, Thailand

Abstract

Thailand is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of hotels. In this study, researcher analyzed trends, challenges and innovations in selected five-star hotels in Bangkok. This paper further discussed innovation in selected five-star hotels, and the impact affected by innovations and innovative practices in hotels. Qualitative research techniques ware used in this study. In-depth interviews were conducted in English with three officials from selected five-star hotels to collect primary data. Observation method was also employed to observe the surroundings and layouts in selected hotels. Secondary data were mainly collected from journal articles, reports, and books and websites. The study employed thematic analysis and content analysis to express findings. The results showed innovation outputs which belong to product innovation, service innovation and administrative innovation respectively. Findings also indicated that hotels utilized both interior and exterior approaches to follow up new trends and innovation. Furthermore, these innovations and innovative practices improved customers' satisfaction and business performance for the hotels.