The factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and Y
The factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and Y
Files (excerpt)
Published date
2016
Resource type
Publisher
Assumption University Press
ISBN
ISSN
1906-3296
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
6 pages
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
AU-GSB e-JOURNAL 9, 2 (December 2016), 128-133
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card.
Table of contents
Description
punsarn.dc.description.sponsorship
Spatial Coverage
Subject(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.