Phygital Learning Concept: From Big to Smart Data

Abstract

‘Phygital’ or physical plus digital, is a combination of a physical circumstances or tangible objects and digital or online technology-driven experience. This paper introduces a challenge on potential phygital learning environments that may induce superior learning experiences for students as compared to experienced realized through either physical or digital experiences. ‘Phygital learning’ is a novel design concept to induce a new dimension of learning experiences while students interact with the physical context simultaneously as the digital information similarly enhances levels of competence. The authors also illustrate a conceptual idea of phygital learning which transforms theory to practice. Finally, the paper argues that the new concept of phygital can elevate learning outcomes in alignment with 21st Century technology by adding a form of smart data as opposed to big data into the mix to address a broader array of learning styles.