The study of perceived service quality of Mcdonald's restaurants in Bangkok Metropolitan Area with new campaign "I'm lovein it"

Published date
2005
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Thesis 658.812 N195s 2005
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Edition
Thesis
Copyrighted date
Language
File type
ELIB.Main
Extent
1st ed.
Other title(s)
2007-06-16
Advisor
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Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Business Administration
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
115 p. : ill. ; 30 cm.
punsarn.dc.description.sponsorship
Spatial Coverage
Thesis (MBA) -- Assumption University, 2005.
Includes bibliography.
Subject(s)
Keyword(s)
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Location
AU Archives, 4th Floor (Cathedral of Learning)
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