Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign
Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign
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2015
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eng
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application/pdf
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10 pages
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XIV International Business and Economy Conference (IBEC 2015), 1-10
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Abstract
Maintaining booths that are attractive to exhibition attendees is one of the main goals
of exhibitors. One of the popular tactics to attract attention is to utilize new and emerging
technology to create fresh new types of interactive booths, in which motion-based kiosk games
are gaining popularity in this domain. However motion-based kiosk games are usually
designed using conventional computer game design principles and are not optimized for
exhibitions which results in a low player throughput. This paper examines the issues behind
conventional game design principles, and proposes changes that would improve player
throughput and is empirically validated upon a real world case study in which the author has
worked on. The case study selected is the Petroleum Authority of Thailand (PTT) Technobots
Campaign, in which a series of motion-based kiosk games were deployed at a number of
popular department stores in Bangkok, Thailand during the period of May-Aug 2013.