CONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOK
CONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOK
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2017
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Digital Production Press, Assumption University
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eng
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application/pdf
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4 pages
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Assumption University-eJournal of Interdisciplinary Research (AU-eJIR) Vol 2. Issue 1
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Abstract
Advertising is a social form of communication that conveys the cultural values of a
given society in such a way that the audience finds similarity between themselves and the
cultural norms, values, and attitudes presented in the advertisements. Advertising is used for
promoting commercial products and services. This study shows the impact of advertising toward
customer purchase intention that is affected by various independent variables.
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punsarn.dc.description.sponsorship
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