The Assumption University Institutional Repository (AU-IR) is a digital repository which preserves and distributes AU's publications, including papers, scholarly articles, dissertations, theses, project reports, student reports, achievements, news, and activities.

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    Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation. 

    Varughese Kizhakkacharuvil John; Nithiphong Vikitset (eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18)

    The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and southern regions of the country during the months of January to March 2018. The data were collected from small retail outlets of books and magazines, cosmetics, mobile, and laptop who have adopted online sales with physical shop, and doing exclusively offline...
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    The B2C e-commerce index of Thailand- A paradox of online penetration 

    Varughese Kizhakkacharuvil John (Social Science Research Network, 2018-10-28)

    The present study is an investigation into the penetration of business-to-consumer ecommerce in Thailand. The study has been conducted by a field survey among the consumers by questionnaire method and collected samples from regular online and regular offline shoppers in the country. The total sample size was 1535 units collected from the north, northeastern, central and southern regions of the country. The findings of the study revealed that penetration of online shopping is 15 percent with an estimated range of 13 to 17 percent for the en...
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    AU Awards for Excellence 2018 

    Unknown author (Bangkok : Assumption University, 2018)
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    AU Awards for Excellence 2017 

    Unknown author (Bangkok : Assumption University, 2017)
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    AU Awards for Excellence 2016 

    Unknown author (Bangkok : Assumption University, 2016)
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