The Assumption University Institutional Repository (AU-IR) is a digital repository which preserves and distributes AU's publications, including papers, scholarly articles, dissertations, theses, project reports, student reports, achievements, news, and activities.

AU-IR promotes long-term collection and preservation of data in the repository. Faculty , staff and students are welcome to deposit and distribute their working papers, research materials, technical reports, and other electronic materials online.

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    Course on Appropriate Thai Manners or Cultural Etiquettes and Social Interaction 

    Assumption University. Office of Thai Art and Culture; Assumption University. Office of the Vice President for Student Affairs (2019-03-20)
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    The influence of consumer-generated electronic word-of-mouth on travelers’ intention for online hotel booking: A study at Phuket in Thailand 

    Varughese Kizhakkacharuvil John; Thumapun, S. (International Journal of Engineering Research in Computer Science and Engineering, 2019-09-01)

    The purpose of this study was to determine the influence of seven attributes of consumer-generated electronic word-of-mouth on Thai and foreign leisure travelers’ intention for online hotel booking. The sample data were collected from Amanpuri Resort, located in Phuket, Thailand. The sampling method that was employed in this study was non-probability sampling, and the sample size (N = 110) was calculated by using Green’s formula for unknown population. A self-administered questionnaire, consisting of 4 sections, was manually distributed to par...
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    9th Albert Prizes (Awards) Presentation 

    Assumption University. Office of the Vice President for Student Affairs (2019-10-10)
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    Factors related to insurance purchase intention in Thailand 

    Santi Krajaechun; Piyathida Praditbatuga (2019)

    The objective of this study was to determine the factors that influence consumer purchase intention towards (non-life) insurance in Thailand, based on the Theory of Reasoned Action model (Fishbein & Ajzen, 1980). Data were collected via questionnaires applying convenience sampling method. Five hundred sets of questionnaires were distributed to Thai citizens in Bangkok and nearby who would like to purchase non-life insurance policy once the reliability and validity of the instrument were established. A total of 385 questionnaires were comp...
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