Work and Travel is known as a program that brings students to work abroad during summer
session. As the program is operated by the private firms, students' perception and reaction on the
program are important in term of the prediction on the sustainability of the business. This research aims to study the relationships between destination image, perceived benefits and perceived
monetary and non-monetary cost,which are time, effort, and possible risk, on perceived value
and travel motivation. Questionnaire suvery was designed where 351 sets of data were collected
from the Thai,forth-year students of a University. The results indicated that destination beliefs and
perceived benefits affected both perceived value on the program and travel motivation while
non-monetary costs affected perceived value on the program and affective destination image and
monetary costs affected travel motivation to join with the program.