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An enhanced renewable energy utilization (EREU) model for electricity generation in Thailand

(Assumption University, 2008) Andexer, Thomas ; Assumption University. Martin de Tours School of Management and Economics

The main pu1pose of this research was to investigate the relationship between the respondents ' perception of media credibility factors (content, trustworthiness and expettise) and purchasing inten- tion toward the Bangkok Post newspaper. In addition, the study also examined the differences in re- spondents ' demographic variables (age, gender, income, education and nationality) and their purchase intention toward the Bangkok Post newspaper. The data was collected by using self-administered ques- tionnaires. which were distributed to 3 groups; students, worl..ing professionals, and general public at selected venues in Bangkok. The researcher found significant relationships between all media credibil- ity factors and respondents'purchase intention. Based on the findings, all sub-variables of the media credibility showed strongpositive relationships. Following the hypothesis testing of demographic char- acteristics, there was a difference in age, gender, education level and monthly income with respondents ' purchase intention. Nationality, however, was the only demographic factot to show no such difference.