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Browsing Journal Articles by Author "Assumption University. Martin de Tours School of Management and Economics"
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ItemThe acceptance of cosmetic surgery : a study on Thai women in Bangkok(Assumption University, 2013) Wareerath Akkalatham ; Assumption University. Martin de Tours School of Management and EconomicsThe business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study is to examine the relationship between intrapersonal and interpersonal factors which influence the acceptance of cosmetic surgery among Thai women. This research study examined the relationship between psychological characteristics, sociocultural influences, cosmetic sur- gery experiences, body appearances, body image, demographic variables and respondents' acceptance of cosmetic surgery. The 437 non-clinical respondents in this study are exclusively Thai women who have undergone cosmetic surgery in the past or who are likely to undergo cosmetic sometime soon. The data was gathered from 13 cosmetic surgery clinics and hospitals located in different parts of Bangkok. Narcissism, appearance orientation and body area satisfaction were significantly related to the acceptance of cosmetic surgery. Respondents with vicarious experiences were more favorable toward accepting cosmetic surgery. The findings showed statistical differences in the demographic variables of age, income, occupation, vicarious experiences with respondents' perception of body image and their acceptance of cosmetic surgery. Consumers who accept cosmetic surgery show a marked tendency for facial treatments (rhinoplasty, blepharoplasty) rather than surgery related to their bodies. This exploratory study will help develop new research paradigms in consumer research, interna- tional marketing, and managerial practices. Marketers can use this study's findings to better understand the nature of Thai female consumers and to segment and target those consumers who have favorable attitude toward enhancing their appearance.
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ItemAntecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand(Assumption University, 2015) Suppasit Sornsri ; Assumption University. Martin de Tours School of Management and EconomicsThis study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospitals and their outpatients. Previous studies have developed relationship quality dimensions mostly in the "want to" aspect and tested their models in various B2B and B2C contexts. However, in a number of long-term relationships, "ought to" and "have to" aspects of a relationship are also important in helping the longevity of the relationship in spite of dissatisfaction in the relationship. Unfortunately, very few empirical studies on relationship quality have captured such dimensions. Therefore, I set out in this paper to study these issues. The questionnaire survey data were gathered from 478 outpatients of a total of four private hospitals in Bangkok, Thailand. The results show that knowledge about patients has the most significant relationship to trust and patient switching risks have the most significant association with both inertia and dependence. The variation in trust explains the most among all the dimensions of relationship quality. Trust and inertia have positive effects on constructive feedbacks and revisit intention. Trust may also discourage switching intention while dependence positively affects revisit intention.
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ItemAn application of rank transformation : merger target predictions(Assumption University, 2006) Kaveepong Lertwachara ; Pattana Booncho, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study attempts to predict merger targets among banks, and also investigates the predictive power rank transformation adds to the prediction models. Rank transformation has been suggested as a robust and powerful tool for financial problems. Multiple· discriminant analysis (MDA) and logistic regression have been applied to selected ranked and unranked financial ratios. Then, the classification results of MDA and logistic regression on both ranked and unranked data sets are compared. The results have indicated that rank transformation does improve the predictive power of MDA and logistic regression.
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ItemApplying an EOQ model to reduce an inventory cost(Assumption University Press, 2017) Russarin Jiraruttrakul ; Srobol Smutkupt ; Wasana Marksin ; Liang, Liu ; Chanasit Thanathawee ; Assumption University. Martin de Tours School of Management and EconomicsThis research study applies an EOQ model (Economic Order Quantity) to reduce an inventory cost. The focus ABC Company is a Beer Importer in Thailand. It faced the problem of high inventory cost and lackluster inventory management. The root cause was that the Company had no standardized ordering process, which meant a high cost of carrying excess inventory, or having too little to meet demand. It also meant paying a high storage charge. The EOQ Model was proposed, to make substantial improvements. Historical inventory stock data for years 2014 and 2015 shows that the ABC Company had low stock at the end of 2014, which meant the company was not able to fulfill customer demand. Conversely, it had excess stock at the end of 2015 which increased the carrying cost until the product moved from the warehouse (the internal supply chain) on to customers in the external supply chain. The researchers collected historical data from June 2015 to May 2016 (twelve months) to compute and simulate in the EOQ model, thus identifying the re-order point and safety stock, in order to find the optimal order quantity for inventory. This enabled the identification of appropriate inventory levels and buffer stock until arrival of the next shipment. The driving objective of this research was to gain cost savings through an efficient inventory management system. After simulation with the EOQ model, the result indicates that the ABC Company can accomplish cost savings amounting to 50% of the old annual inventory cost. Therefore, the ABC Company should implement the tested EOQ model and its re-order points, to achieve the ultimate aim of improving customer satisfaction, through buying the optimal order quantity, achieving appropriate inventory levels, and minimizing inventory cost.
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ItemAsean insurers' skill development challenge(Assumption University, 2000) Lawrence, Brian ; Assumption University. Martin de Tours School of Management and Economics
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ItemAspects of reinsurance in Thailand(Assumption University, 2008) Lawrence, Brian ; Assumption University. Martin de Tours School of Management and Economics
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ItemAssociations among personal characteristics, work related factors, and virtual distance(Assumption University, 2016) Puckpimon Singhapong ; Winley, Graham Kenneth ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined associations among work related factors, personal characteristics, and the virtual distance between employees and their work teams. Hypotheses related to these associations were derived from previous studies and tested using data collected from a sample of 238 employees from a multinational telecommunications company. The findings confirmed significant associations reported in previous studies: between age and job satisfaction; between work position, level of responsibility, and the extent to which work was challenging and interesting; and among the personal characteristics and the work related factors. In this organization virtual distance had significant associations with work position, gender, and age but contrary to previous findings it did not have a significant association with an employee’s level of education. Contrary to previous findings, virtual distance was significantly positively correlated with the extent to which work was challenging and interesting, and the extent to which work provided opportunities for new learning and career growth. These were the only work related factors that had significant correlations with virtual distance. The findings contribute to theory and practice related to the management and development of virtual work environments and show clearly that in this telecommunications company virtual distance was not having a negative impact in relation to important work related factors.
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ItemBankruptcy prediction using camel ratios : the case of the stock exchange of Thailand(Assumption University, 2006) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and EconomicsThe objective of this paper is to find a model to predict bankruptcy of firms listed on the Stock Exchange of Thailand (SET) by using a secondary data approach. Using five ratios and applying logistic regression approach, the CAMEL model was then created. The results show the model could be used as a predictor; however, the degree of accuracy may vary with different time, situations and environments.
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ItemBusiness and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study(Assumption University, 2005) Kukreja, Shveta ; Batra, Adars, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThe Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists ' regarding several attributes of luxury hotels that create value. Different guests see value in a different light depending on their purpose of travel. The main purpose of this study was to determine the difference in the perception of business tourists and leisure tourists toward the selected attributes of luxury hotels in Bangkok. The related attributes were brand name and reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional service, interpersonal service, food and beverage related services and quality standards. The respondents of this study were Business and Leisure tourists who had stayed in selected luxury hotels in Bangkok. A total of 400 valid questionnaires were obtained by sample survey. It was found that there was no significant difference between business and leisure tourists in their perception of interpersonal services and food and beverage related services of luxury hotels in Bangkok. There were significant differences between business and leisure tourists 'in their perception of brand name and reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional service and quality standards.
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ItemChanges in structure of demand for money in four crisis affected Asian countries(Assumption University, 2003) Waranya Atchariyachanvanich ; Assumption University. Martin de Tours School of Management and EconomicsThis paper performs a comparative analysis on structures of demand for money before and after the 1997 Asian Crisis by constructing cointegration and error-correction models, utilizing monthly observations under an open-economy framework. The findings postulate the differences in the nature of long-run relationships in periods before and after the Asian crisis, as well as speed of adjustment towards equilibrium among ASIA-4: Korea, Malaysia, the Philippines and Thailand. Interest rate policy interventions have no influence on short-run relationship of demand for money function.
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ItemChanging perspectives of risk(Assumption University, 2004) Nicholls, Philip ; Assumption University. Martin de Tours School of Management and Economics