The main pu1pose of this research was to investigate the relationship between the respondents '
perception of media credibility factors (content, trustworthiness and expettise) and purchasing inten-
tion toward the Bangkok Post newspaper. In addition, the study also examined the differences in re-
spondents ' demographic variables (age, gender, income, education and nationality) and their purchase
intention toward the Bangkok Post newspaper. The data was collected by using self-administered ques-
tionnaires. which were distributed to 3 groups; students, worl..ing professionals, and general public at
selected venues in Bangkok. The researcher found significant relationships between all media credibil-
ity factors and respondents'purchase intention. Based on the findings, all sub-variables of the media
credibility showed strongpositive relationships. Following the hypothesis testing of demographic char-
acteristics, there was a difference in age, gender, education level and monthly income with respondents '
purchase intention. Nationality, however, was the only demographic factot to show no such difference.