The purpose of this study was to study ethnocentrism and its influence on intention to purchase
domestic products of consumers in the central business district of Bangkok. A total of 400 respondents,
aged 25-60 years old in Bangkok's central business district area (CBD); early Sukhumvit, Phayathai,
Ratchada, Silom, Sathorn, and Lumpini were asked to answer a self-administered questionnaire via
convenient sampling technique. The results showed that consumer ethnocentrism has an influence on
intention to purchase domestic products. However, only two out of seven of socio-psychological factors
were found to have influence on ethnocentrism; collectivism and xenophobia. The rest, including demo-
graphic factors, have no influence on consumer ethnocentrism.