(Digital Production Press, Assumption University, 2017)
This research is conducted to explore the factors affecting intentions to use car-
sharing service in Thailand. There are six hypotheses and seven variables which are
perceived quality, emotional value, consumer uncertainty, product image, consumer
aspiration, attitude towards service, and intention to use. The primary data were gathered
from 100 respondents who are living in Thailand and have experienced in carpooling service
before at least one time. The questionnaires were distributed online through social networks.
The five-point Likert scale was employed to measure the relationship among the
determinants. Pearson Correlation Coefficient Analysis was applied as an instrument to
estimate all hypotheses according to the research objectives. The finding of this study
demonstrated that all hypotheses were supported, which showed the correlation among the
variables used in this study.